Director, Data Products

Paysafe is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry‑leading capabilities in payment processing, digital wallet, and online cash solutions. With 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and approximately 3,300 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in 48 currencies around the world.

Delivered through an integrated platform, Paysafe solutions are geared toward mobile‑initiated transactions, real‑time analytics and the convergence between brick‑and‑mortar and online payments. Further information is available at

It starts here. Have a global impact on the world of payments.

The Director of Marketing Data Products will lead the strategy, delivery, and adoption of marketing‑focused data products that power marketing and sales analytics, campaign execution, and customer engagement at Paysafe.

• Establishing a robust marketing data foundation on the enterprise data platform
• Ensuring the right data is available, trusted, and activation‑ready for Marketing and Sales teams
• Enabling seamless data integration into Salesforce Marketing Cloud to support campaign execution
• Defining and driving the long‑term Consumer Data Platform (CDP) vision for Paysafe

This is a senior, cross‑functional role requiring strong partnership with Marketing, Sales, Data Engineering, Analytics, and Martech teams.

• Being open and honest.
• Keeping focused
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• Operating with Courage
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• Pioneering the future.

Our values and culture are driven by Equality, Development, Social Responsibility and Wellbeing. If you want to find out more about life at Paysafe, check out our careers page here.

We follow a hybrid working model, spending an average of three days per week at our office location. The office is located in Gresham Street next to St Paul’s cathedral with easy access and transport links via St Paul’s, Bank, Cannon Street, City Thameslink, Liverpool Street, Farringdon, Mansion House.

• Own the end‑to‑end product strategy for marketing data products, from data ingestion through analytics and activation.
• Define and evolve the core marketing and sales data model, including customer, prospect, campaign, channel, attribution, and performance data.
• Partner with Data Engineering to ensure scalable, reliable, and well‑governed data pipelines that support marketing and sales use cases.
• Create standardised, reusable data assets that enable consistent reporting, analytics, and decision‑making across Paysafe.
• Embed a product mindset into marketing data, balancing speed, quality, and long‑term scalability.

• Lead the integration between the enterprise data platform and Salesforce Marketing Cloud.
• Define clear data contracts and activation layers to deliver audiences, attributes, and events into Salesforce.
• Enable Marketing teams to self‑serve data for segmentation, targeting, personalisation, and campaign execution.
• Work closely with Marketing Operations and Martech teams to translate business needs into actionable data products inside Salesforce.
• Ensure campaign performance and engagement data flows back into the data platform for closed‑loop measurement and optimisation.

• Enable a comprehensive analytics capability across:
  • Campaign performance and ROI
  • Funnel, conversion, and lifecycle analytics
  • Attribution and channel performance
  • Sales and marketing alignment metrics
• Partner with Analytics teams to ensure data products support dashboards, advanced analytics, experimentation, and optimisation.
• Ensure insights are trusted, timely, and directly linked to business outcomes.

• Define and lead Paysafe’s long‑term Consumer Data Platform (CDP) strategy
  , ensuring it supports our growth, customer engagement, and…