Analytics Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

• Combining data and technology to inform analytics and insights for Wavemaker’s Worldwide clients is a crucial part of our commitment to driving better decisions. Wavemaker depends on a committed and motivated Analytics team to build and deliver regular reporting and insight solutions for our clients, and to identify ways of utilizing emerging technologies and analytical techniques to provoke growth.
• The Journey Activation department requires an Analytics Manager to work with the Analytics Director, Head of Analytics, and the rest of the Analytics team to define and deliver best practice Campaign Reporting, Analytics, and Optimization solutions across Wavemaker client requirements. The Analytics Manager will also advise on the appropriate use of technology, contribute to the identification of new client opportunities and provide management and development of more junior team members.

• Support the Analytics Director, The Head of Analytics and Wavemaker clients to identify analytical requirements and solve challenges effectively and efficiently, supporting external resource to do this when required.
• Support the development and delivery of existing and new reporting, BI & Analytics projects, including the response to client briefs, securing and analysing required data, preparing the story and visualisation, and presenting to internal and external stakeholders where necessary.
• Become familiar with the existing Analytics toolset to utilize on client business, including data visualisation technologies (Power BI, Data Studio), reporting and analysis tools (Microsoft Excel, Google Big Query, Google Analytics), and Data Integration pillars (SQL, Azure), and build an awareness in clients’ business, systems and ways of working.
• Work within, and help develop, an open, collaborative, progressive day to day culture within Analytics, Wavemaker and Wavemaker’s clients, and develop strong relationships across the Analytics team, across the wider Journey Activation department and the agency as a whole.
• Work with the Analytics Director to ensure your direct reports have up to date job descriptions, objectives, development and training plans, and support a schedule of regular communications using supporting tech/tools where necessary.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create an Openenvironment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise.
• Media, data and technology industry experience and awareness
• Real passion for data, analytics and technology, and for learning new skills
• An interest in AI – and how it can be used to enhance/complement existing workflows
• Good communication skills, both within Wavemaker/WPP Media and externally with clients
• The ability to distil data into insight and valuable information, and to present back findings in a clear, engaging and meaningful way
• An understanding or awareness of digital media (adserving, cookies, pixels), data visualisation and dashboarding, web analytics,…