Demand Generation Lead

Are you a data-driven marketer with a passion for exceeding lead and ROI targets? Savanta is seeking a strategic and hands-on Demand Generation Lead to drive growth.
Savanta is a data, market research and advisory company with teams in the UK, Americas, and APAC. Working with high-profile organizations and some of the world’s best-known brands, we Inform & Inspire our clients to Make Better Decisions through powerful data, empowering technology and high-impact consulting. Our culture is entrepreneurial, inclusive, and focused on innovation and career development.
This role will be based in our London office, with the expectation to be in the office 2-3 days a week.

About the Role:

As Demand Generation Lead, you will drive growth across Savanta’s market research and product offerings. You’ll partner with Marketing and Sales leadership to deliver top-of-funnel and pipeline growth initiatives, focusing on delivering qualified leads that help grow Savanta globally.
This is a critical role in expanding Savanta’s reach, attracting the right audiences, and optimizing campaigns to deliver high-quality leads that convert into revenue.
You will define systems and processes that will fundamentally improve the way we work.
Working within a collaborative, technically focused, and supportive team environment. The role will bring opportunities to strengthen demand generation skills and gain international marketing experience as we expand globally.

Key Responsibilities include:

* Develop and execute integrated demand generation strategies to acquire and convert high-value B2B prospects.
 
* Own strategy, planning, and execution of digital acquisition campaigns across paid search, paid social, programmatic display, and retargeting.
 
* Develop, execute, and iterate on email marketing and nurture campaigns.
 
* Collaborate with internal teams and agency partners to deliver global and market-specific campaigns.
 
* Establish KPIs and reporting frameworks to measure and optimize lead quality, conversion rates, and ROI.
 
* Manage acquisition budgets, forecasting, and pacing across channels.
 
* Mentor and develop junior team members, fostering a culture of innovation and accountability.

About You:

You combine strategic vision, technical expertise, and leadership skills that help to drive measurable growth. A data-driven marketer who thrives on hitting (and exceeding) lead and ROI targets.
You’re hands-on with paid platforms but also capable of managing agencies effectively. You have a strong understanding of B2B buying journeys, know how to reach decision-makers efficiently, and are constantly testing to improve performance.
Candidates must be able to demonstrate:
 
* Proficiency in Salesforce or Hub Spot
 
* Extensive B2B experience with paid advertising, email marketing, multichannel campaigns, ABM, tracking, and scoring.
 
* Hands-on experience with paid platforms and managing agencies.
 
* Previous experience with B2B buying journeys and digital marketing channels.
Beneficial but not essential:
 
* Experience in managing and developing teams.
And in return, Savanta offers:
 
* Salary Range: £65,000 - £75,000
 
* Bonus scheme
 
* Unlimited annual leave
 
* Ongoing Learning & Development
 
* Hybrid working
 
* Flexible working practices
 
* Health & wellbeing package
 
* Financial health (pension, life assurance, etc.)
 
* Team & Company Socials
 
* Committees for Health & Well Being, Charities & Volunteering and DE&I
Why Join Us:
With offices in the US, Canada, India and the UK, over 500 staff globally, and ambitious growth plans, Savanta offers the benefits of scale, whilst our specialists with their deep expertise and nimble teams, make life at Savanta feel more like working at a ‘boutique’ agency.
Our client portfolio includes some of the world’s most recognizable and valuable brands such as Google, Meta, Pandora, Vodafone, Samsung, Heineken, LEGO, Aston Martin, Unilever, and the Cabinet Office.
The company was founded on the belief that tech should be integral to its success, and this culture of tech innovation makes us best placed to put Savanta at the heart of our clients’ businesses offering solutions before they even know the problem.
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