Data Strategy Director

Company Description

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily.

With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.

Winner of PMW's Performance Marketing Agency of the Year 2023 & 2024!

The Data Strategy Director will lead the vision, development, and execution of data-driven strategies that unlock the value offirst-party(1P)
Skydata and our proprietary

Publicis IDassets, as well asidentifyingnew external data sources as appropriate toour campaign goals. This role is pivotal in harnessing these data assets to deliver advanced personalisation, measurable marketing outcomes, and business growth forSky.

The Data Strategy Director will be assigned to the Sky account, butwill also work closely with the Head of Data Strategy at a Publicis level to align, in both directions, Sky use cases and our broader data strategy roadmap.

• Lead the formulation of data strategy for Sky, with an emphasis on leveraging client 1P data and proprietary identity assets to deliver against campaign strategies.

• Collaborate with client stakeholders, the agency team and additional
  
  Publicis stakeholders to understand client business goals, campaign goals, data availability,maturity and compliance.

• Oversee the development and scaling of campaign targeting and personalisation using audience segmentation, predictive modelling, and  tools.

• Drive adoption and innovation around Publicis’ proprietary , ensuring they are effectively integrated within the Sky business.

• Monitor performance, ensuring data strategies directly contribute to meaningful growth and ROI for clients.

• Act as a thought-leader on topics including data privacy, GDPR and other data legislation, customer-centricity, and Publicis’ proprietary data products.

• Partner with product and engineering teams, and with new and existing external data partners, toidentifyopportunities for enhancements to existing assets,product sand integrations.

• Guide data governance, compliance, and best practices in line with GDPR and international standards.

• Proven experience in a strategic data role within an agency, consultancy, or data-led marketing environment.

• Track recordof shaping data strategies focused on first-party data utilisation and audience-driven experiences.

• In-depth understanding of identity resolution, data onboarding, CDPs, DMPs, and relevant technologies.

• Familiarity with proprietary and 3rd-party , as well as the broader AdTech ecosystem.

• Demonstrableexpertisein data compliance, privacy regulations (esp. GDPR), and ethical data use.

• Experience of leading projects focused on personalisation, customer journey mapping, or audience segmentation at scale.

• Experience working with large datasets and big data tools (e.g. SQL, cloud databases etc.), both individually and in partnership with data scientists / data engineers.

• Strong commercial acumen with evidence of driving client growth through data activation programmes.

• Exceptional communication, stakeholder management, and presentation skills.

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD
  opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS
  - Two additional days of paid leave to step…