Account Director - Digital United Kingdom

1166 - Account Director – Digital - MM&D

About

WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

About Essence Mediacom : A Leading

WPP Media Brand

Essence Mediacomis a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are looking for a Digital Planning specialist responsible for the digital planning and buying output, delivering best‑in‑class digital acceleration and ‘bigger picture’ digital leadership for clients, rapidly expanding their digital ambitions.

You will be combining your knowledge of digital media and exceptional implementational planning ability with client servicing skills and leadership of best practice ways of working to deliver and manage campaigns and motivate and grow the individuals in the Digital and Publishing planning team.

The candidate should already have an excellent knowledge of the UK digital landscape and have experience in planning / buying digital media across both DR and Brand.

As a Digital Account Director, you will be responsible for the operational delivery of the team’s output (campaign management, optimisation, reporting, brief responses, and testing frameworks etc.), for leading platform adoption & upskilling within the team across digital channels.

AtWPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace

WPP &WPP Media’ssharedcorevalues:

• Be
  Extraordinary
  by
  Leading Collectively
  to
  Inspire transformational Creativity
  .
• Create an
  Open
  environment by
  Balancing People and Client Experiences
  by
  Cultivating Trust
  .
• Lead
  Optimistically
  by
  Championing Growth
  and Development
  to
  Mobilize the Enterprise
  .

• Comprehensiveexperience working indigitalat amedia agency/media owner/client side.
• Advanced understanding of digital principles(both DR & performance),paid social,partnerships,paid search, data and analytics.
• Strong knowledge of theevolvingprogrammaticlandscapeas it relates to various channels including display, video.
• Strong knowledge of multipletechnology platforms: DSPs/Social Ads Managers, verification tools, viewability, analytics, attribution modelling andadserving.
• Experience working with ad techsolutionsto drive audience segmentation and reporting. Complete understanding of the full CRM process and how 1st party data is collected and used to fuel campaigns.
• Experience of in-app advertising as well as planning campaigns to promote apps.
• Ability to tell compelling implementation stories (with the aim to interweave roles, flighting, weights, formats of different media and how they interrelate).
• Proven offline understanding, training, and ability to build cross channel strategies.
• Strong presentation and communication skills.
• Experience of managing and mentoring a team.
• Apositive approach that motivates the team around you.
• Independentworker who canown and manage relationships confidently.
• Driveto execute new ideas and be at the forefront of new industry developments.
• Exceptional attention to detail.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Mediaemployees can tap into the global

WPP Media& WPP…