Business Intelligence Analyst

1135 - Analyst, Business Intelligence - MM&D About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

As a Business Intelligence Analyst within the Data & Intelligence team, you will be a hands‑on individual contributor focused on developing, maintaining, and enhancing our core dashboard and reporting capabilities. This critical role requires you to translate complex data into clear, actionable, and visually engaging dashboards, making data accessible to a wide range of stakeholders.

You will collaborate closely with the wider Investment team and business stakeholders across the group to understand their analytical needs and transform raw data into intuitive, interactive BI solutions. Your expertise will be instrumental in building high‑quality, user‑friendly dashboards and reports, fostering a culture of data‑driven decision making and ensuring data integrity within our BI outputs.

This role is key to transforming raw data into strategic insights, delivering quantifiable information, and driving data‑informed engagement that directly contributes to our business commitments. Your contributions will significantly enhance our ability to monitor performance, identify trends, and empower decision making through accessible and impactful business intelligence tools.

• Architect, build, and continuously improve interactive and visually compelling dashboards and reports using BI tools (e.g., Tableau) to present KPIs, track business performance, and highlight actionable trends.
• Utilise expert level SQL skills to query, extract, clean, and transform data from various complex data sources (e.g., Snowflake) to support dashboard development, ad hoc analysis, and reporting requirements.
• Partner closely with business stakeholders across the Investment team and wider group to understand their analytical needs, gather requirements, and translate them into effective, data‑driven BI solutions.
• Actively contribute to ensuring the accuracy, consistency, and reliability of data within BI deliverables. Adhere to and champion data governance best practices in reporting and dashboard design.
• Contribute to the development and promotion of best practices in data visualisation, dashboard usability, and reporting standards within the Data & Intelligence team and among business users.

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Strong business acumen with the ability to actively listen to stakeholders, understand complex business questions, and translate them into clear data requirements and effective, insightful dashboard solutions.
• Excellent communication skills, both written and verbal, with the ability to clearly articulate technical concepts, present data insights effectively, and guide users through interactive dashboards.
• Critical thinking abilities, with an aptitude for interpreting complex data, identifying trends, and deriving actionable insights that support data‑driven decision‑making.
• Proficiency in SQL for complex data extraction, manipulation, and analysis from large datasets (e.g., in Snowflake or similar data warehouses). Ability to write efficient, optimised, and robust queries for ad‑hoc requests and dashboard data sources.
• Proven experience with leading Business Intelligence platforms (e.g., Tableau, Power BI, Looker) for dashboard development,…