AI Product and Growth Marketer

Meroka is a small and ambitious team working to create better experiences across healthcare. Today this includes supporting physician‑owned practices with operations, finance, brand, tech and strategy—and building AI products that serve healthcare workers. As we evolve, our focus remains the same: build tools and systems that feel human, practical and thoughtful. We believe in clarity, kindness, speed and long‑term thinking.

Our tone is warm and confident and never corporate.

This role exists because we are entering a stage where experimentation matters more than perfection. We want someone who sees growth as building, testing, publishing and learning in real time and who thrives when the path is ambiguous. You’ll be marketing AI products, using AI extensively in your daily work, creating viral content that makes Meroka culturally unavoidable, and coordinating with engineers to ship automated campaigns and systems at speed.

• You struggle in fast moving or unstructured environments.
• You need clear instructions rather than creating your own clarity.
• You avoid rapid experimentation in both marketing and product.
• You are uncomfortable testing ideas in public or building rough prototypes.
• You prefer planning over doing and perfection over progress.
• You are not interested in scrappy growth work that mixes content, campaigns, virality and product concepts.
• You do not thrive in ambiguity or early stage intensity.
• You are not excited by a startup culture that is hard working and smart working.
• You are not fluent with AI tools or deeply interested in AI products (don’t worry we have a weekly all‑employee session on AI so we can all learn!)
• You do not have strong instincts for what goes viral on social platforms.
• You are not comfortable recording a short video to share your thinking, early ideas, and how you approach problems.

• Viral Content and Cultural Presence
• Create viral content designed for reach, conversation and cultural cut through including memes, provocative posts and cultural commentary that makes Meroka feel unavoidable.
• Design and ship one to two big creative ideas weekly that prioritise eyeballs, virality and cultural relevance.
• Generate memes and cultural commentary using AI tools reflecting what physicians are actually talking about in real time.
• Balance virality with sustained momentum so attention compounds over time rather than spiking once.
• Ship steady output including short clips, meme variations, cultural observations and reflections.
• Create rhythm and familiarity across platforms including Linked In, Tik Tok, X, Instagram, Threads and You Tube.
• Use AI tools fluently to create content at significantly higher speed.
• Design concrete distribution ideas for each pod A B experiment.
• Move experiments forward by getting the right message to the right people at the right time.
• Test hypotheses through targeted, time bound distribution designed for participation and learning.
• AI Powered Marketing Systems
• Build AI powered workflows and automated systems to scale campaigns with minimal manual work.
• Coordinate with engineers to specify and implement automated marketing systems such as comment tracking, social scheduling, response automation and dashboards.
• Use AI to continuously improve content quality based on performance data and feedback loops.
• Product Marketing and Technical Coordination
• Market AI products such as AI voice agents authentically to healthcare workers.
• Explain technical capabilities in human, non corporate terms.
• Prototype product marketing concepts using tools like Figma or Replit.
• Work with engineers to turn lightweight prototypes into real product experiments and iterate based on user feedback.
• Execution and Learning
• Test bold concepts to capture attention and immediately see what resonates.
• Kill ideas fast when they do not land and double down when they do.
• Build in public and close the loop quickly with real user signals.
• Create momentum around Meroka so physicians and partners feel the energy of what we are building.
• Keep burn low by being scrappy, resourceful and creative across every part of the work.
• Has strong instincts for what goes viral on social platforms and knows what makes people…