Head of Paid Search

Company Description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross
95marketsofferunparalleledcapabilitiesin

Media,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicatedcommunicationslandscape.

ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdelivering Returnon Investment ;butit’salsoaboutgoingbeyondtodelivera

Returnon Imaginationandmoreintegratedexperiencesthatinspire Growth .Top-line growth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

Thisbreadthmeanswedeliver Insightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.

Weleverageover
30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindof

ROI. Ouruniquewayofthinking inspires growth for some of theworld’s leading brands,including

Coty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,Tik Tok and Verizon.

About the role....

Paid Search is one of four disciplines sitting under the digital activation umbrella, alongside SEO, Paid Social and Programmatic.

The team is currently c. 80 FTEs, split between the UK, India and Colombia. Our client roster includes household name brands in FMCG, technology, fashion, pharmaceuticals, entertainment, hospitality and consumer electronics.

The Head of Paid Search reports into the Head of Digital Activation.

You will lead the day to day running of the Zenith International Paid Search Department, ensuring consistent delivery of excellent work, exceptional client service, best in class product and achievement of revenue and profitability targets.

About the work....

Commercial Leadership & Revenue Growth

Revenue ownership: Ensure channel revenue targets are met and forecasted accurately

Cost management: Track, manage, and report on team structure, resourcing, and costs

Commercial growth: Identify and develop opportunities for incremental revenue through expanded services, increased scope, and additional investment

New business: Support agency new business efforts by shaping the programmatic offering, contributing to pitches, and developing innovative solutions beyond existing scopes of work

Revenue diversification: Champion profitability through the adoption and growth of bespoke in-house tools and products

Forecasting: Own regular revenue and FTE forecasting for the channel, maintaining an accurate and up-to-date view of performance

Operational Excellence & Quality Control

Brilliant basics: Ensure robust QA processes, accurate planning, and ongoing optimisation are embedded across all campaigns and regularly updated in line with platform and industry changes

Error prevention: Proactively prevent errors by enforcing QA standards across the team, with a zero-tolerance approach to avoidable mistakes

Finance excellence: Maintain absolute financial accuracy and adherence to agency processes, including PO management, query resolution, SLA compliance, bookings, audits, and invoice clearance within required timelines

Governance & access: Own access administration, Publicis , and governance processes, including forecasting tools and internal platforms

Best-in-class output: Develop, maintain, and evolve best-practice guidelines and…