Social Media Lead

Social Media Lead, Dose of Society

Location:

London based (willing to travel)

Office:
Havas Village, Kings Cross

Company:
Dose of Society

Employee Type:
Permanent, 35 hours per week. Hybrid working.

Start Date:

ASAP

Salary:
The salary for this role ranges from £45,000 to £55,000 per year, entirely dependent on experience and skillset.

Dose of Society is a human-first storytelling company backed by Snapchat, reaching 6M+ followers and delivering 10B+ annual views across Tik Tok, Instagram, You Tube, Facebook, and Snapchat (16+ shows). We create culturally impactful original content, street interviews, and narrative-driven social IP — and we’re expanding into new channels, creators, and social revenue streams.

We’re now hiring a Social Media Lead to own this growth.

We’re looking for a senior, strategic, data-driven Social Media Lead to run the Dose of Society social ecosystem. This is not a posting/admin role — you will lead growth strategy, manage content quality, guide creators, launch new sub-channels, and turn social into a scaled revenue driver

• Own and execute social strategy across Tik Tok, Instagram, You Tube Shorts & Facebook
• Launch new verticals/sub-channels as part of our expansion
• Build a weekly editorial plan informed by trends, culture, and data
• Identify opportunities for virality, shareability & cross-platform growth

• Review & filter daily content from presenters + production
• Shape narrative, hooks, pacing, and “Dose tone”
• Develop creative briefs for presenters and production teams
• Maintain a consistent weekly flow of publish-ready content

• Manage street presenters, social assistants & editors
• Provide feedback, coaching, and performance structure
• Improve workflows and help build a scalable social team

• Produce weekly performance reports
• Track retention, completion, engagement, and posting optimisation
• Implement ongoing experiments to increase reach and performance

• Own revenue strategies across:
• Tik Tok
• Facebook
• You Tube Shorts
• Support with Licensing / Repurposing
• Ensure social output aligns with commercial opportunities
• Collaborate with Partnerships Team on social-led brand moments & commercial process

• Help build community across comments, messages, newsletter funnel
• Support growth of Dose’s owned audience channels (email, IRL)
• Drive engagement through thoughtful community-focused content

• 6+ years in social media, content strategy, publishing or creator-driven media
• Proven ability to scale Tik Tok/IG channels (ideally to 500K+)
• Experience managing creators, presenters, or content teams
• Strong understanding of narrative structure & virality
• Deep cultural awareness (Gen Z behaviour, internet culture, trend cycles)
• Comfortable operating in a fast, ambitious, start-up environment
• Strong organisational & project management skills
• A passion for human-first storytelling

You are:

• A natural storyteller who thinks in hooks
• Both creative & analytical
• Calm under pressure, fast under deadlines
• Excited by ambiguity and building from scratch
• A leader who can set standards and develop talent
• Someone who truly cares about culture and real human stories

Dose of Society operates like a true start-up — fast, ever-evolving, and sometimes chaotic. You’ll need to thrive in pace, ambiguity, and building structure where it doesn’t yet exist. This is also where the magic happens: you’ll shape how Social at Dose operates, influence big creative decisions, and move at a speed most companies can’t. You’ll sit at the heart of building something with real cultural impact —leading the voice, tone, and growth of a brand millions already engage with.

You’ll work closely with production, presenters, commercial partnerships, and leadership to ensure our output is culturally relevant, high-performing, and aligned with our long-term vision.