Digital Strategy and Delivery Manager

Big Hand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our Big Handers are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

The Digital Strategy and Delivery Manager owns how the business is discovered, understood, and trusted across digital and AI-mediated environments.

This role defines and evolves the company’s digital discovery strategy across traditional search, AI answer engines, generative platforms, social networks, websites, and key third-party ecosystems. It ensures the organisation is optimised for modern B2B buying journeys, where buyers increasingly self-educate, validate, and shortlist through AI-powered research and distributed digital touchpoints.

The role exists to future-proof visibility, authority, and trust, aligning digital discovery with brand evolution, product priorities, and growth objectives.

• Define and own the digital discovery strategy across all owned, earned, and third-party digital surfaces, including:
• Corporate website and sub-domains
• Linked In and priority social platforms
• Search engines and AI answer engines
• Generative and LLM-powered research tools
• Analyst, review, partner, and industry platforms
• Establish how each surface supports different stages of the buying journey, from early awareness to deal validation
• Ensure digital discovery strategy aligns with brand direction, product positioning, and go-to-market priorities

• SEO for traditional search environments
• Define principles for optimising content, structure, metadata, schema, and authority signals for both human buyers and AI systems
• Partner with Commercial and Content leaders to ensure assets are discoverable, interpretable, and credible in AI-mediated journeys
• Continuously adapt strategy in response to evolving search and AI platforms
• Website & Core Digital Asset Evolution

• ICP-led journeys
• Product and solution discoverability
• Proof, trust, and credibility signals
• Ensure the website supports both self-serve research and sales-assisted buying paths
• Guide prioritisation of optimisation initiatives without owning day-to-day execution
• Distributed & Third-Party Digital Presence

• Linked In and social research surfaces
• Analyst and review platforms
• Partner ecosystems and marketplaces
• Ensure consistency of messaging, proof points, and positioning across third-party sites
• Identify and address gaps where external digital presence undermines discovery, trust, or conversion
• Measurement, Monitoring & Insight

• Visibility in AI answers and generative search
• Share of category and solution-level discovery
• Authority, trust, and validation signals
• Journey progression and engagement quality
• Monitor performance across owned and third-party assets
• Partner with Growth Operations & Intelligence to surface insight, trends, and risk to senior leadership
• Use evidence to inform prioritisation and continuous improvement
• Team Leadership & Capability Development
• Lead and develop two digital specialists, setting:
• Clear focus areas and priorities
• Standards for quality and evidence-led decision-making
• Ensure team skills remain current as search, AI, and discovery models evolve
• Foster a culture of experimentation, learning, and adaptation

• Minimum 5 years’ experience in digital…