Head of Digital Strategy - Corporate Communications Agency

Overview

Black Sun Global is a stakeholder advisory and engagement agency that’s been driving transformation and positive change for ambitious brands for more than 20 years. With deep expertise in disclosure and reporting, ESG, sustainability, and digital engagement, we reshape how organisations connect with customers, investors, employees, and the wider world.

We’re looking for a Head of Digital Strategy who is passionate about digital communications, the power and opportunity provided by AI and creating a market leading position for Black Sun and the Positive Change Group.

As Head of Digital Strategy you will be responsible for leading the development of our digital thinking, our digital consultancy services and thought leadership.

You will therefore have responsibility for leading the strategic development of our digital proposition across the Positive Change Group, defining our AI strategy and service suite, and working with the Digital Client Director and Client Directors across the group to promote and sell in our digital services and solutions.

You will also take ownership of working with clients to define their digital strategy, contributing to our own digital offer and services, driving our digital thought leadership and best practice content, and engaging in broader management duties to help facilitate the operational effectiveness of the company.

• Digital and AI strategy development
• Work with the CDO and Digital Client Director to develop our digital proposition – and the suite of services and solutions available to clients.
• Own the development and promotion of our digital proposition by working with the new business team to develop a programme of events, research, case studies that evidences our leadership position.
• Work in partnership with our clients to develop their digital strategy and how role in realising their digital ambition – and specifically working with the client management team to deliver our Annual Digital reviews and quarterly reviews.
• Own the development of the PCG digital communications strategy and work with the BD team to realise our ambitions across social, web, SEO, GEO and digital marketing.
• Work with the AI Czar, CTO and AI team to define and deliver on the priority AI work streams.

• Identify and define the digital consultancy services we will take to market – such as AI Analysis, Analytics, SEO, GEO and accessibility.
• Own the definition and delivery of our research programme, including the Digital Index to promote our digital leadership and actively drive new business opportunities.
• Own and manage the 3rd party relationships we have in place for the digital consultancy services and maximise the value, revenue and margin from each service we provide.
• Develop with BD the sales and marketing programme for consultancy services to achieve our revenue forecasts.
• Actively work with the client-facing teams across PCG to identify digital services and solutions we can promote to their clients and define a programme of work to realise this.
• Proactively work with the SC teams in BSG in both UK and APAC to identify and convert cross-sales opportunities (non-digital to digital and vice versa).
• Collaborate with the CDO and the digital client teams to identify cross and upsales opportunities with clients and work with them to realise them.

• Lead the delivery of our digital thought leadership programme to keep us front of mind in our prospect pool.
• Ensure a continuous stream of case studies to promote our work.
• Actively manage with the BD team our social media presence.
• Work with the CDO and digital client teams to win new business pitches – owning our digital strategy for these prospects.

• 5+ years agency or client-side experience
• Experience interacting with clients at a variety of levels and across functions
• Excellent communication and presentation skills are essential
• Experience of large-scale digital projects from inception to delivery
• Strong knowledge of project management techniques for digital solutions, including requirements definition, sitemaps, schematics and wireframes, web analytics, etc.
• Enth…