Digital Marketing Executive - Romanian market

At FDJ UNITED, we don't just follow the game, we reinvent it.

FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand.

Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day.

We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field.

Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAME?

We are seeking a pro-active and detail-oriented Digital Marketing Executive to work closely with the Digital Marketing Manager for Romania in delivering and optimising integrated digital marketing campaigns.
Romanian language skills would be a strong advantage, given the focus on the Romanian market.

• Campaign trafficking, scheduling and performance reporting.
• Co-ordinate with Agency on integrated multi-channel marketing campaigns across key digital platforms, including PPC, SEO, Social Media, Affiliate Marketing, Mobile, Programmatic display and You Tube, amongst others.
• Assist with preparing and delivering campaign briefs to external partners, internal stakeholder briefs.
• Collaborate with CRM team, dove-tailing acquisition with retention and demonstrating awareness of tailored lifecycle marketing.
• Contribute to testing and optimisation strategies aimed at increasing ROI from digital campaigns, including A/B testing of creative, CTAs, and campaign structure.
• Contribute to the oversight and refinement of acquisition bonus strategies across all digital channels, working to maximise conversion rates while maintaining profitability and compliance.
• Monitor the correct use of terms and conditions, responsible gambling messaging, and age restrictions across campaigns and digital platforms, ensuring messaging remains ethical and transparent.
• Assist stakeholders in routine compliance checks and monitoring processes across digital campaigns to uphold responsible gambling practices and brand integrity.
• Assist with content & creative co-ordination via briefing internal teams, refining creative outputs to ensure high-quality design, compelling messaging, and brand consistency across all customer touchpoints.
• Ensure all marketing communications adhere to regulatory frameworks.

• Fluent in both English and Romanian
• Experience in a similar Digital Marketing role
• Experience of setting up and managing Digital Marketing campaigns
• Knowledge of Online Marketing concepts, strategy and best practice
• Knowledge of Digital Marketing KPIs and reporting on Digital Marketing performance.
• Industry knowledge of Digital Marketing, gaming, gambling or sports preferred.
• Interest in sports and/or casino preferred.