Paid Social Account Director

Company Description

Sky is one of Europe’s leading entertainment and communications companies, offering an unparalleled range of services including TV, broadband, and mobile across multiple markets. Recently, Publicis Media, won Sky's prestigious European media planning and buying account, which covers the UK, Ireland, and the DACH region. This win following a highly competitive pitch, and the account is valued at £250 million annually in the UK alone.

Working on the Sky account provides an incredible opportunity to collaborate with a brand known for innovation and impact in the media landscape. As part of this team, you’ll play a key role in shaping Sky's media strategy, contributing to campaigns that reach millions of households, and supporting a brand with deep roots in both entertainment and technological advancements. With Sky as a client, you’ll have the chance to work on high-profile projects across a range of media channels, helping them continue to lead in content, sports, and connectivity across Europe.

The Team

• Working in the social team you will be a part of a 13-strong UK network, alongside our offshore team (8) based in India.
• Our team is split into three product areas, this Account Director role is working across our Connectivity vertical (Mobile, Broadband and Business)
• You will directly line manage 3 individuals, 2 x Account Managers as well as an Exec, alongside the output of 2 offshore team members
• You will be working with a fast-paced and energetic team, working closely with the Head of Social, Social ADs, planning teams and strategists to deliver our most coveted campaigns across the Sky Portfolio.

• Develop and lead paid social strategies aligned with client objectives (e.g. driving website purchases, brand awareness, or engagement).
• With work Digital Leads on quarterly and annual planning, including forecasting, budgeting, and performance targets.
• Act as the senior point of contact for clients, ensuring alignment on strategy, performance, and innovation.
• Present campaign results, insights, and strategic recommendations in a compelling, data-driven way.
• Collaborate with internal teams (e.g. Creative, Data, Media Planning) and external partners (e.g. Meta, Tik Tok reps).
• Oversee campaign setup, optimization, and reporting, ensuring best-in-class execution.
• Drive adoption of new platform features and test innovative formats.
• Monitor performance against KPIs, proactively identifying opportunities to improve efficiency and effectiveness.
• Mentor and support Social Managers and Execs, helping them grow in strategic thinking and platform expertise.
• Ensure quality control across all deliverables, from media plans to post-campaign analysis.
• Lead measurement strategy, including incrementality testing, attribution modelling, and platform-specific studies.
• Partner with analytics teams to extract actionable insights from Meta, DCM and Adobe datasets.
• Ability to translate data into clear narratives that inform future planning and creative direction.

• Be a clear leader across the given product area and become to go-to for our clients in terms of strategy, problem solving and direction
• Drive growth for our client, and exceed given targets based on KPIs for brand and trade
• Activated or planned at least one test, alpha or beta opportunity across the portfolio
• Actively work with Head of Social to identify growth opportunities and unlock new revenue for Publicis
• Achieve client scores above 8 within our client survey systems.

• Deep expertise across social platforms, with a focus on Meta, Tik Tok, and Snapchat.
• Familiarity with CM360, Adobe, Google Analytics, or other third-party measurement tools.
• Proven social strategic mindset, being aware of wider social landscape and trends including influencer and e-commerce.
• Proven end-to-end campaign management across brand and performance objectives.
• Strong line management experience, including mentoring and setting team KPIs.
• Skilled in stakeholder and client engagement both internal and external, including platform partner collaboration.
• Effective multitasker, managing multiple work streams under tight deadlines.
• Confident…