Senior Manager, Digital - YouTube

The Consumer Products division of Hasbro European Services provides services for the licensing business of Hasbro International Inc. (HII). We are currently recruiting for this position, based in London, UK.

Due to an internal promotion, we have a fantastic opportunity just available, based in our Capper Street, London offices!

Please note:

Hasbro operates a Hybrid working pattern of Tuesdays – Thursdays in the office, with Flexibility on Mondays and Fridays. Please only apply if you meet the requirements of the role, and the working pattern is suitable for you, and you are located within a reasonable commuting distance from the Capper Street, London office.

Shortlisting for interviews will start after January 5th, 2026.

The
Senior Manager, Digital is a key strategic member within the Digital function, responsible for driving the commercial growth, visibility, and audience engagement of Hasbro Entertainment’s global You Tube network. Reporting to the Senior Director, Digital, this role provides strategic oversight of multi-brand digital distribution, defines data-led content strategies, and leads a team of Digital Channel Managers and Video Editors.

This role will shape and execute distribution strategies for some of the world’s most iconic brands — including Transformers, Peppa Pig, My Little Pony, Power Rangers, PJ Masks, Hasbro Games and Play — ensuring Hasbro’s You Tube network continues to scale, innovate, and deliver strong revenue outcomes across global markets.

• Develop and execute long-term You Tube and digital distribution strategies that maximise audience growth, engagement, and revenue across a defined global brand portfolio.
• Own and deliver against commercial KPIs (views, watch time, revenue, reach, and subscriber growth), ensuring performance meets or exceeds business targets.
• Shape the strategic direction of channel operations, informed by data, platform insights, and emerging content trends.
• Translate brand and business priorities into scalable, high-impact programming strategies for multiple markets and audience segments.

• Lead, manage, and develop a high-performing team of Channel Managers and Editors, fostering a culture of curiosity, accountability, creativity, and continuous improvement.
• Set clear objectives, support capability building, and provide regular coaching to ensure team members are equipped to deliver at a consistently high standard.
• Oversee editorial workflows and resource allocation, ensuring projects are prioritised strategically across brands, platforms, and verticals.

• Provide senior oversight of day-to-day global You Tube operations, applying deep platform knowledge, algorithm expertise, and trend forecasting to optimise performance.
• Lead the development of SEO-driven metadata, artwork, and programming strategies that maximise discoverability and engagement.
• Partner with the Paid Media team to deliver strategic campaigns that amplify organic performance and drive commercial uplift.

• Build effective partnerships with Brand, Marketing, Production, and Analytics teams to ensure alignment and successful delivery of digital strategies.
• Expand and manage relationships with external agencies, vendors, and platform partners to strengthen market reach, localisation, and monetisation.
• Serve as Hasbro Entertainment’s internal subject-matter expert on You Tube trends, platform developments, and competitor insights, informing senior stakeholders and strategic planning.

• Analyse channel and content performance using You Tube Analytics, Tubular Labs, and internal reporting tools to generate actionable insights and optimisation plans.
• Collaborate closely with the Entertainment Analytics team to refine reporting frameworks and support data-driven decision-making.
• Proactively identify opportunities to improve performance through experimentation, platform updates, and emerging digital behaviours.

• Build and maintain a strong…