Head of Digital Marketing Technology - Sainsburys

Head of Digital Marketing Technology - Sainsburys Salary:
Competitive Plus Benefits

Location:

London Store Support Centre and Home, London, EC1M 6HA

Contract type:
Permanent
Business area:
Marketing
Closing date: 06 March 2026

Requisition :

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens  move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability.

More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.

Head of Digital Marketing Technology – Sainsburys – Hybrid Working London/Home

Within the Sainsbury’s group and in Marketing Technology, we focus on making the most of our marketing budget by leveraging the latest technology, best tools and ways of working whilst having in mind our customers. Acting as a strategic advisor as well as a hands‑on ‘do‑er’, this role interacts with a wide range of stakeholders across the Sainsbury’s business. We work directly with our Platform partners, like Google, Adobe, Salesforce, and Meta to develop and to innovate upon best‑in‑class Digital Marketing tools as well as partnering with agencies on and offshore.

The day to day for the team involves working closely with Marketing channels to drive their technical roadmap forward and to lead on specific technical projects.

This includes end‑to‑end management of Mar Tech capability requirements, covering cloud data storage, pipelines, and PIM; omnichannel CRM orchestration and Loyalty management; content management and dynamic personalisation; tagging, tracking, and reporting optimisation. Ultimately this role will define and drive strategy for future‑proofing our suite of Mar Tech capabilities against industry and technology changes, delivering value from efficiency and performance.

What I am accountable for

As the Head of Digital Marketing Technology, you will develop and implement the future Mar Tech/AdTech strategy and hold responsibility for the governance and value delivery of our overall advertising and marketing technology stack. It will also build a detailed understanding of our current digital marketing capabilities across our brands and channels, identifying areas where improvements are either required or opportunities exist.

You will partner with technology teams, creating a prioritised pipeline of demand, ensuring sequencing decisions are made with full visibility of value, urgency, and adoption readiness.

A key focus is to develop a compelling vision for the future of digital marketing technology, identifying the primary areas of focus that will deliver commercial and customer growth whilst influencing and educating colleagues across tech and commercial units. Alongside this, the position will develop a deep understanding of our data, systems and technology with a key focus on how we maximise the use of our data for targeting, measurement and optimisation purposes.

Success in this role requires building a strong alliance with our internal product and engineering teams to create an aligned and shared vision of the future that all teams rally behind and work towards. It is also essential to be proactive in testing and trialling new initiatives at pace to accelerate our understanding of different technologies, scaling if successful but not being afraid to fail.

You will be developing a robust suite of reporting and data visualisation across all our brands which reflects the commercial and customer impact that digital marketing has on the business, as well as spearheading the proliferation and usage of our analytics systems (e.g. GA4) across the digital and wider marketing teams, developing training, dashboards, and best practices.

In addition, the role…