Senior Data Analyst

Overview

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

About Open Mind: A Leading WPP Media Brand

Open Mind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

Role Summary and Impact

This is an excellent opportunity for an ambitious Snr. Data Analyst to grow as part of the central team on one of the agency’s exciting new clients. Working alongside analytics team and channel specialists in London and supporting wider European team, the chosen candidate will play an integral role in building data-driven solutions and analysis for all areas of digital marketing.

You will own reporting, liaise with dev teams for dashboard development and lead and deliver advanced analytics projects for the client.

In this role you’ll be responsible for:

• Work closely with the media planning team to measure the effectiveness of digital media campaign performance
• Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
• Ability to work independently to mine marketing database to uncover actionable insights and help tell the story of what is driving performance
• Lead various analytics projects including hypothesis testing, advanced analysis, primary research, forecasting, and digital attribution modelling
• Collaborate with other analysts in the team to identify opportunities to improve the marketing process
• Generate insightful visualizations and performance dashboards to depict data
• Retrieve raw research data compiled from 3rd party media tools (competitive spends, audience sizing) and synthesize it into usable forms for media team usage
• Serve as the main contact point for internal requests from the media teams
• Direct media planning teams in the analysis of digital and direct response campaigns to uncover patterns and establish practical insights
• Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics
• Pro-actively identifies new opportunities and offers solutions to move forward

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

To be successful in this role, you’ll be able to demonstrate:

• Proven experience in a media analytics role with a solid grasp of statistical concepts
• Adequate understanding of analytics techniques such as: forecasting, segmentation, univariate & multivariate statistical analysis, hypothesis testing
• Experience with data manipulation and visualization tools including SQL, R/Python, Tableau/Power BI
• Experience with web analytics platforms is preferred
• Familiarity with integrated, multi-channel marketing/advertising campaign tactics – including off-line and online/digital channels
• Client-facing experience

Key attributes:

• Strong Problem-solving skills are essential.
• The ability to present complex ideas and results to clients in a simple way

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to…