Senior Growth Analyst

About Allica Bank

Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

Growth is a critical function at Allica, sitting at the intersection of marketing, product, sales, and data.

Our team is responsible for driving sustainable and scalable customer acquisition, engagement, and retention, ensuring our banking solutions reach and resonate with the right SMEs at the right time.

Growth is both a science and an art. We blend commercial strategy with deep customer understanding, leveraging data to uncover new opportunities while ensuring every touchpoint aligns with Allica’s mission to empower established SMEs with the banking they deserve.

The Senior Growth Analyst will play a key role in shaping and optimising the early customer journey, from pre-account opening through to successful onboarding and activation.

Using a data-driven approach, the Senior Growth Analyst will analyse key lifecycle metrics, develop actionable insights, and work cross-functionally to support initiatives. They will collaborate closely with marketing, product, sales, and data teams to design, test, and implement improvements.

This role is ideal for someone with a strong analytical mindset, a passion for data and customer insights, and a drive to continuously test, learn, and improve how Allica onboards, activates and supports its customers. You will own analyses and initiatives, translating insights into clear recommendations and supporting teams to turn them into action.

• Own analysis of the pre-account opening and onboarding journey, identifying friction, drop-offs, and drivers of successful activation across channels, cohorts, and customer segments.

• Define, build, and maintain core onboarding metrics, and reporting to create a clear, shared view of performance.

• Conduct deep-dive analyses to understand customer behaviour and operational processes, identifying root causes rather than surface-level symptoms.

• Translate insights into clear, prioritised, data-backed recommendations that improve onboarding experience, speed, quality, and downstream engagement.

• Design and evaluate experiments (e.g. A/B tests, process changes, messaging or journey interventions), including hypotheses, success metrics, and post-test evaluation.

• Work closely with stakeholders including Customer executives, Sales, Product, Engineering, and Data to ensure insights are understood, actionable, and embedded into day-to-day decision-making.

• Own small-to-medium onboarding-related projects end-to-end, from problem definition through to analysis, recommendation, and delivery support.

• Track the impact of implemented changes, iterating on insights and recommendations to ensure sustained improvement.

• Communicate findings clearly and concisely to stakeholders through written outputs and presentations.

• Strong problem-solving skills, with the ability to challenge assumptions and navigate complex, ambiguous problems using structured thinking.

• Proven experience conducting complex data and performance analysis, ideally using SQL to work with large datasets.

• Ability to translate customer and operational insights into clear, actionable changes across products, processes, or messaging.

• Comfortable working with technical systems and integrations (e.g. CRM, analytics tools, automation platforms) to improve efficiency and scale.

• High bar for quality while maintaining pace, particularly on work with limited precedent.

• Strong stakeholder management skills, able to influence and align teams with different priorities through clear, evidence-led recommendations.

• Bias towards ownership and execution — able to independently drive work forward, frame problems, and recommend solutions with limited direction

• Experience working in hypothesis-led,…