Lead Product Analyst

As a Lead Product Analyst youll play a central role in driving cross-functional analytics that shape how we plan build and optimise across both ASOS Brands and Partner Brands. Your insights will help ensure ASOS delivers a curated mix of own-brand collections and third-party labels that reflect trend-led design inclusive sizing and global style perspectives tailored for our fashion-loving 20-something customers.

Youll lead analytical work streams across key initiatives such as Test & React Partner Fulfilment and Customer Funnel optimisation translating complex business needs into clear actionable insights dashboards and strategic recommendations that drive alignment and impact across teams.

This is a high-visibility role at the intersection of data product and strategy where your work will directly influence product development enhance customer experience and unlock commercial growth at scale.

• Lead product analytics across key initiatives surfacing insights that shape product strategy and commercial outcomes
• Translate complex data into clear actionable recommendations that improve customer experience and business performance
• Design and maintain dashboards that centralise key metrics and enable deep dives across teams
• Own end-to iteration guidance and strategic recommendations
• Engage with senior stakeholders to present findings influence priorities and align on business goals
• Promote data literacy across teams enabling self-serve insights through training documentation and tooling
• Prioritise work based on business impact and communicate timelines and outcomes effectively

We believe being together in person helps us move faster connect more deeply and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. Its a rhythm that speeds up decision-making helps ASOSers learn from each other more quickly and builds the kind of culture where people can grow create and succeed.

Youre a curious commercially minded problem solver with a track record of driving impact through experimentation product optimisation and strategic analysis. You are comfortable navigating ambiguity and want to be part of a data-driven culture that values experimentation and innovation.

• Experience in product analytics strategy or insight roles within high-growth or start-up environments retail or e-commerce experience would be beneficial
• Strong analytical skills and structured thinking with the ability to break down complex problems
• Proficiency in Excel SQL R Python Adobe and data visualisation tools like Power BI. Experience with Adobe Analytics and Micro Strategy is a plus
• Confidence working with large datasets and translating them into clear actionable insights
• Excellent communication and storytelling skills with the ability to tailor messages to technical and non-technical audiences
• A natural curiosity a bias toward action and a passion for improving products and experiences

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can take as extra cash or use towards other benefits
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role

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