Principal Product Marketing Manager
Listed on 2026-03-11
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IT/Tech
Digital Marketing, Data Analyst
We offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance.
Being a Principal Product Marketing Manager at iManage Means…You will own product messaging and positioning for products within the iManage portfolio, with a focus on clearly articulating the value, differentiation, and practical impact of our AI capabilities. You will partner closely with Product and Engineering to translate complex functionality into market-ready narratives, and work across Marketing, Sales, Sales Enablement, and Customer Success to support launch readiness, enablement, and consistent communication across internal and external audiences.
I’mResponsible For… Messaging & Positioning
- Developing differentiated messaging and positioning for iManage’s AI-driven platform capabilities, including search, answers retrieval, and knowledge discovery.
- Articulating clear value propositions that resonate with customers and partners, leveraging market and competitive intelligence inputs.
- Refining and evolving messaging frameworks as platform capabilities and market expectations change.
- Partnering with Product Management throughout the release lifecycle to ensure clear value articulation and market readiness.
- Acting as the subject matter expert to inform training, collateral, demos, and competitive materials.
- Ensuring alignment across Marketing, Product, Sales, Sales Enablement, and Customer Success on how AI capabilities are introduced and communicated.
- Adopting and applying existing go-to-market frameworks to ensure an organized, systematic approach.
- Acting as a subject matter expert when the marketing organization develops thought leadership, customer stories, and other market-facing content.
- Presenting iManage at in person customer events and webinars.
- Ensuring external narratives accurately reflect our capabilities and align with iManage’s platform and AI strategy.
- Monitoring AI and search innovation in Legal Tech, including retrieval, agentic workflows, and applied generative AI, and translating these trends into clear positioning and recommendations.
- Contributing to the existing Market, Competitive Intelligence, and Customer Insights program by providing AI expertise and perspective.
- Providing strategic recommendations to Product Management to support prioritization and product direction.
- Partnering with Customer Advocacy and Analyst Relations to strengthen visibility and recognition of the AI portfolio in analyst reports and industry conversations.
- Engaging with customers to understand use cases, gather insights, and validate positioning.
- Supporting customer storytelling and proof points by providing AI expertise and context.
- 7+ years of experience in product marketing and related disciplines.
- The ability to partner effectively with Product and Engineering teams to translate technical concepts into market-ready narratives.
- Demonstrated success collaborating across Product, Engineering, Sales, Sales Enablement, and Customer Success to launch capabilities to market.
- Excellent written and verbal communication skills.
- Comfort operating in a fast-moving, evolving environment.
- An interest in the Legal Tech/AI landscape - deeper understanding and experience is a big plus.
- Experience marketing AI tools, enterprise SaaS platforms, search technologies.
- Exposure to legal workflows such as document drafting, review, matter management, or knowledge-search processes, and how AI can streamline or augment these activities.
- Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability!
- Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation.
- Own my career path with our internal development framework. Ask us more about this!
- Expand my skill set and earn certifications with unlimited access to Linked In Learning courses and interactive Microsoft courses & training.
- Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture.
- Enjoy flexible work hours that empower me to balance personal time with professional commitments.
- Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events.
- Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.
- Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.
- Rewarding me with an annual performance-based bonus.
- Offering comprehensive…
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