Senior Manager, Global Insights & Content

Senior Manager, Global Insights & Content

We're the world's leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere. World panel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper‑centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what's possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

The Senior Manager, Global Insights & Content leads the development of an insight‑led content engine that transforms World panel by Numerator's data assets into compelling, commercially impactful narratives. This is a high‑impact individual contributor role responsible for producing flagship reports, trend analyses, executive‑ready presentations, and campaign content rooted in panel, survey, and analytics data. Blending analytical rigor with editorial clarity, this person turns complex data into stories that drive market relevance, support sales, and reinforce World panel's authority in consumer behavior.

Partnering closely with Product Marketing, Data Science, Regional Marketing, Brand teams, and Subject Matter Experts, this role ensures World panel's insights are not only credible but clear, differentiated, and actionable.

• Mine panel, survey, and analytics data to uncover meaningful insights on shopping, brand, category, and retail behavior across markets.
• Partner with data science and analytics teams to validate assumptions and ensure methodological accuracy.
• Identify recurring and emerging trends that connect consumer behavior to broader economic, cultural, and retail dynamics.

• Lead content development for major initiatives such as Brand Footprint and global trend reports.
• Ensure all content is visually clear, commercially relevant, and adaptable across regions.

• Build scalable story frameworks that can be activated globally and localized regionally.
• Work with Brand Storytelling and Campaign teams to convert insights into marketing narratives.

• Develop and maintain a forward‑looking insight calendar aligned to business priorities and market trends.

• Track performance of insight‑led content (engagement, amplification, sales usage).

• Proven experience in insights, analytics, data storytelling, or B2B marketing roles.
• Strong analytical skills and comfort working directly with panel, survey, or syndicated datasets.
• Excellent writing and presentation skills; able to communicate expertly with senior partners.
• Proficiency in Excel and PowerPoint; experience with visualization tools (Power BI, Tableau, etc.) preferred.
• Experience in FMCG, retail, consumer research, or syndicated data environments (e.g., Nielsen, Circana, Kantar) strongly preferred.

• Analytical Content Producer – Independently develops structured insight narratives from complex datasets.
• Commercial Translator – Connects consumer behavior data to real business implications.
• Insight Curator – Identifies the stories that matter and prioritizes them effectively.
• Collaborative Operator – Works fluidly across product, data, brand, and regional teams.
• Quality‑Driven – Maintains rigor, clarity, and credibility in all published materials.

World panel is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance, please advise us in advance of your interview so that we can make the necessary arrangements.

United Kingdom

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and…