Data Strategy Director - Commerce

Company Description

With a history that dates back over 80 years,
Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row,
Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

What will you be doing?

We are seeking a dynamic and results‑oriented Data & Analytics Director specialist to join our team. As the Director, you will lead the direction and execution of data & measurement initiatives for our clients, enhancing their presence across global markets.

• Establish and communicate data and analytics narratives to C‑level clients and influence broader business decisions
• Convert data into actionable recommendations for clients, through high‑quality data storytelling
• Build and maintain strong, senior‑level client relationships, acting as the primary point of contact for all data, analytics & measurement initiatives
• Collaborate with internal data science teams to develop innovative measurement and analytics products to help advance client performance
• Pioneer the integration of advanced product analytics & measurement technologies, exploring new use cases and demonstrating commercial value

Identify opportunities for automation and scalability within digital operations, providing thought leadership on future‑fit digital solutions.

• Proactive in managing scope delivery, ensuring all deliverables (personal and across the team) are met on time, are of high quality and to brief to retain clients Contribute to the relevant finance processes (e.g., commitments, reconciliations) for named clients
• Identifies opportunities to create case studies and award entries for client work, to distribute internally and externally, feeding into the Marketing plan
• Ensure smooth solutions onboarding is completed for named new clients or scope, following the onboarding processes
• Contributes ideas and client insight towards the development of a strategic annual client roadmap with Retail Media/Solutions/Strategy counterparts that identifies new scope opportunities to expand existing accounts.
• Ownership of pipeline updates/additions for opportunities in Salesforce, following timelines & process set out by the business

• Experience in a senior role translating data & analytics insight into actionable recommendations
• Demonstrable experience with advanced analytics, including modelling, forecasting, automation and data integration
• Understanding of digital commerce space, across paid (Retail Media), owned (retail SEO, content optimisation) and earned (ratings & reviews, User generated Content)
• Good communication (both written and verbal) and interpersonal skills
• Able to navigate complex obstacles that arise during campaign/project execution and take informed actions to deliver results for clients

• Entrepreneurial:
  Combines initiative, drive and resilience with a growth mindset to look for new ways to add value to clients and internal teams and takes the initiative with energy and passion
• Curious…