Senior Digital Experience Manager; d​/f​/m

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one?

This role requires 3 days per week in the office and is based in London or Munich.

If you're keen to turn insight into impact and enjoy being hands-on with high-performing digital experiences, a marketing career at Personio could be an ideal fit. You’ll play a direct role in driving demand, improving conversion, and accelerating growth in our priority regions. Join us to help shape how regional audiences experience Personio across the website and turn engagement into meaningful business outcomes.

As Senior Digital Experience Manager
, you’ll be accountable for maximising the performance of Personio’s website as a growth and conversion engine
. You’ll focus on how effectively our web experiences turn demand into demos, pipeline, and revenue - across journeys, conversion mechanics, and AI-driven discovery.

Partnering closely with the wider digital experience, go to market, design, SEO/GEO, product marketing, content and regional teams, you’ll shape high-performing, connected website experiences and ensure the templates, components, and patterns used across the site consistently deliver clarity, trust, and conversion at scale.

• Web Performance & Conversion Accountability You own performance across priority website journeys and conversion paths, driving improvement across demo conversion, engagement quality, drop‑off, experimentation impact, and downstream pipeline influence.
• Journey & UX Optimisation You continuously optimise key journeys (homepage, product pages, commercial pages, paid landing pages, content hubs), identifying friction and improving clarity, momentum, and conversion.
• Template & Component Experience Ownership You own the experience‑level design and performance of core page templates and reusable components (e.g. page layouts, CTAs, demo modules, trust signals, navigation and assistive elements), continuously optimising structure, hierarchy, and conversion behaviour based on data, experimentation, and user insight.
• Scalable Experience Systems You define and evolve scalable page patterns and component standards that enable consistent, high‑performing execution across regions, channels, and teams, providing clear guidance on usage and best practice.
• Demo & Assisted Conversion Experiences You influence and improve demo request flows, inbound chat, and AI‑assisted experiences to reduce friction, capture intent effectively, and increase conversion to pipeline.
• Experimentation & Growth You shape and evolve the experimentation and CRO approach, turning insight and testing into sustained improvements across CVR, MQLs, SQLs, and pipeline contribution.
• Connected Experiences & Discoverability You ensure strong handoffs from search, AI‑driven discovery, LLM responses, on‑site navigation and referrals into high‑performing journeys.
• Measurement & Influence You define success metrics, review performance, and take accountability for communicating impact.

• Experience 4+ years in digital experience, CRO, growth, or performance‑focused web roles (ideally B2B SaaS) with a track record of driving conversion and business impact.
• Journey, UX & Behavioural Insight You bring strong UX and behavioural understanding, applying it pragmatically to remove friction and improve conversion across complex journeys.
• Experimentation & Optimisation You have hands‑on experience running or influencing experimentation programmes and can demonstrate how learning translates into sustained performance growth.
• Analytics & Measurement Fluency You’re confident working with analytics and insight tools (GA4, Looker, Amplitude, Hotjar, Full Story, etc.), combining quantitative and qualitative signals to guide decisions.
• AI, Search & Assisted Experience Awareness You’re curious about AI‑driven search, LLM behaviour, and emerging…