Senior UX Strategist

Lead UX Strategist will define and elevate user experience across websites and digital campaigns, leading strategy, workshops, information architecture, wireframes, research, testing, and collaboration to deliver intuitive, accessible, and high-performance experiences.

• Lead UX strategy across client engagements, from discovery through to delivery
• Translate business objectives and campaign goals into clear, user-centered experience strategies
• Facilitate workshops (e.g. discovery, journey mapping, IA definition)
• Act as a trusted advisor to clients, confidently presenting and defending UX decisions

• Define site structures, navigation systems, and content hierarchies
• Create sitemaps, user flows, and scalable IA frameworks
• Ensure experiences are intuitive, accessible, and aligned to user and business needs

• Produce low- to mid-fidelity wireframes that define layout, structure, and interaction patterns
• Focus on user journeys, content prioritisation, and functional requirements
• Provide clear documentation and rationale to support design and development

• Plan and conduct usability testing (moderated and unmoderated)
• Develop test plans, scripts, and reporting outputs
• Translate insights into actionable improvements and optimisations

• Partner closely with UX/UI designers to ensure smooth handoff and execution
• Work cross-functionally with strategy, creative, and development teams
• Maintain UX integrity throughout the project lifecycle

• Define and evolve the agency’s UX methodologies, tools, and best practices
• Identify opportunities to embed UX earlier in the client lifecycle
• Contribute to new business pitches and thought leadership
• Support hiring, mentoring, and growing a UX team over time

• Strong experience in UX strategy, information architecture, or UX research within an agency or consultancy
• Proven ability to lead UX on complex, client-facing projects
• Deep understanding of usability principles and user-centered design
• Experience creating sitemaps, user flows, and wireframes
• Hands-on experience conducting user testing and synthesising insights
• Excellent communication and stakeholder management skills
• Proficiency in tools such as Figma, Miro, Axure, or similar

• Clear, effective UX strategies that improve usability and performance
• Strong client confidence in UX as a strategic discipline
• Consistent, high-quality experience frameworks across projects
• A defined and growing UX capability within the agency
• Foundations in place to scale a UX team