Vice President â JPMorgan Private Bank - Digital Marketing Web Optimisation Manager

JOB DESCRIPTION

Are you ready to shape the future of digital client experiences in private banking? Join our International Private Bank team, where your expertise in web optimization will drive impactful enhancements and support new client acquisition. You will thrive in a collaborative environment, working with talented professionals who value innovation, inclusivity, and career growth. At JPMorgan Private Bank, you can expand your skills, influence global strategy, and make a meaningful difference for our clients and our brand.

As a Vice President – Digital Marketing Web Optimization Manager within the International Private Bank Digital Product Delivery team, you will lead the evolution of our global websites, focusing on optimization and governance. You will use data‑driven insights to enhance client engagement, strengthen our brand, and support new client acquisition. You will work closely with marketing, digital product owners, and accessibility specialists to embed best practices and ensure high‑quality, compliant web experiences.

Your role empowers you to drive innovation and contribute to a culture of excellence and inclusivity.

• Deliver enhancements to Global Private Bank websites, with a focus on website optimisation, A/B testing and continuous improvement.
• Partner with UX and design teams to support UX research, journey reviews and design quality to improve client experience.
• Use web analytics and other quantitative and qualitative tools to monitor performance and convert insights into prioritised recommendations with measurable outcomes.
• Present findings clearly and credibly, influencing senior stakeholders through evidence‑based recommendations.
• Drive the delivery and adoption of new digital channels (e.g. Whats App) across EMEA, collaborating with cross‑functional teams to ensure successful rollout and user engagement.
• Own global website health: content quality standards, content expiry governance and robust QA processes.
• Evaluate AI opportunities to improve processes and support governance and controls.
• Build and embed best practices with marketing and digital product owners to ensure accurate, up‑to‑date, and compliant web experiences.
• Take ownership for the implementation of emerging regulations particularly the European Accessibility Act EAA.

• Proven experience in digital product delivery, digital marketing or website management, ideally within financial services or a regulated industry.
• Strong analytical skills with hands‑on experience using web analytics tools (e.g. Adobe Analytics) to drive optimisation decisions.
• Familiarity with heat mapping and website optimisation tools (e.g. Siteimprove, Hotjar, Glassbox, Fullstory)
• Excellent communication and presentation skills, with the ability to engage and influence senior stakeholders.
• Experience implementing and managing digital channels (e.g., Whats App, web platforms) in a multi‑market environment.
• Detail‑oriented with a focus on website quality, compliance and user experience.
• Ability to work collaboratively and proactively within a cross‑functional team.

• Familiarity with digital marketing concepts such as personalised nurture journeys is a plus.

We recognise that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal‑opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.

We also make reasonable accommodations for applicants‑ and employees‑religious practices and beliefs, as well as mental health or physical disability needs.