Website and Digital Marketing Officer

Overview

Exciting opportunity for a Website and Digital Marketing Officer – make an impact today!

Anna Freud is seeking a Website and Digital Marketing Officer to join our world-leading mental health charity for children, young people and their families. Our mission is to close the gap in wellbeing and mental health by advancing, translating, delivering, and sharing the best science and practice with everyone who impacts the lives of children, young people and their families. More information about Anna Freud is available on our website.

We are dedicated to fostering a diverse and inclusive workplace and being an equal opportunities employer, whereby equity, diversity, and inclusion (EDI) are core to our recruitment practices. All candidates who meet the job criteria will be considered for employment, regardless of ethnic origin, religion or belief, gender, sexual orientation, disability, age, socioeconomic background, caring responsibilities and care experience.

We ask candidates to share their diversity dimensions with us to help us identify, tackle and prevent bias across the employee lifecycle. We believe a diverse workforce enhances our ability to support mental health and wellbeing, allowing us to better meet the needs of the children, young people and families we serve.

As a Disability Confident employer, disabled candidates meeting our criteria are guaranteed an interview. Applications are submitted anonymously and assessed using a fair evaluation process based on the criteria set out in our job profiles.

We offer a range of staff benefits, including an all-in-one rewards and recognition platform called Perkbox and wellbeing offers such as finishing early on Fridays and free counselling through our Employee Assistance Programme. We are proud to have staff-led Diversity Networks offering unique opportunities for learning, connection and impact.

In this role, you’ll help shape how Anna Freud shows up online, creating and improving digital content across our websites and paid social channels so that children, young people, families and professionals can easily find what they need and take meaningful action.

• You’ll update pages in our CMS, build landing pages and make sure content is clear, engaging and easy to navigate, helping users move smoothly through the website
• You’ll review performance data through GA4 and other tools, spot opportunities to improve SEO, user journeys and conversions, and turn those insights into practical changes
• As the Website and Digital Marketing Officer, you’ll help ensure our websites are accessible, intuitive, a strong user experience and effective, supporting UX improvements, testing new ideas and helping troubleshoot technical issues
• You’ll work with teams and subject matter experts to bring content to life online, advising on digital best practice and helping shape the most effective way to present information
• You’ll manage paid activity across platforms like Meta and Linked In, advising on strategy, audience targeting and creative, then using results to keep improving future campaigns

As the ideal candidate, you will be an experienced and proactive digital professional with strong website and paid social media expertise, able to create engaging online content, use performance data to drive improvements and work collaboratively with colleagues to deliver an accessible and effective digital experience across Anna Freud’s platforms.

• You will have proven experience using content management systems (CMS) to update and maintain websites, with strong attention to detail and confidence troubleshooting website issues
• A strong understanding of SEO, user experience and accessibility best practice, with the ability to improve digital journeys and optimise website content
• Experience using GA4 and other analytics tools to monitor website performance, identify opportunities and support data-informed decision making
• Experience planning and delivering effective paid social media campaigns across platforms including Meta and Linked In, with the ability to review performance and improve return on investment
• Strong communication…