Lead Content Strategist; App Ops

Lead Content Strategist – App Operations

This role requires an experienced strategist who can balance strategic thinking with hands‑on delivery in a fast‑paced operational environment. The Lead Content Strategist will shape and optimise content experiences across a complex, evolving digital ecosystem for a high‑profile automotive client.

• Develop and support content strategies across the client apps and web ecosystem, aligning with customer needs, business objectives, SEO priorities, and brand guidelines.
• Conduct content audits, gap analyses, competitor reviews, and performance assessments to identify optimisation opportunities.
• Support the creation and evolution of content frameworks, taxonomies, governance models, workflows, and publishing approaches.
• Collaborate with UX Designers, Service Designers and CX Consultants to integrate content within wider customer journeys and digital experiences.
• Help shape information architecture, navigation structures, content hierarchies, and page‑level content approaches.
• Work closely with SEO specialists and analytics teams to create search‑optimised, discoverable, performance‑focused content experiences.
• Support content optimisation initiatives through behavioural insight, analytics, experimentation, and user feedback.
• Define and maintain tone of voice guidance, ensuring consistency across web and mobile app touchpoints and content types.
• Collaborate with copywriters, UX writers, designers, developers, and stakeholders to deliver high‑quality content across operational work streams.
• Support CMS‑driven workflows, content migrations, publishing activities, and ongoing content operations processes.
• Present strategic recommendations, content approaches, and rationale to internal teams and client stakeholders.
• Help evolve content best practices, governance, and operational efficiencies within the wider DX team.

• Significant proven experience in Content Strategy, Digital Content, UX Content or related disciplines within complex digital environments.
• Strong grasp of content strategy methodologies: audits, governance, taxonomy, content modelling, workflows and content ecosystems.
• Experience working across large‑scale mobile apps, web platforms, enterprise sites and operational digital environments.
• Strong understanding of SEO principles, search intent, content optimisation and digital performance best practices.
• Track record of collaborating closely with UX, UI, SEO, Analytics, Product and Development teams.
• Excellent understanding of how content contributes to usability, accessibility, customer journeys and overall digital experience quality.
• Experience shaping content structures, information architecture, navigation models and customer‑centred content approaches.
• Strong stakeholder management and communication skills with the ability to articulate strategic recommendations and rationale.
• Comfort balancing strategic thinking with hands‑on operational delivery across multiple concurrent work streams.
• Experience with in CMS‑driven environments and content operations workflows.
• Organisational skills and attention to detail, managing priorities in fast‑paced delivery teams.
• Automotive, retail, eCommerce, technology or customer‑experience‑led industry experience is advantageous but not essential.
• Experience supporting optimisation, experimentation or continuous improvement initiatives is beneficial.

• Permanent role with a competitive benefits package: discretionary bonus scheme, training opportunities, pension contributions, medical insurance, life assurance, social events, holiday marketplace, family‑friendly policies and discounts with hundreds of retailers.
• Opportunity to work with world‑famous brands and drive meaningful impact.
• Career development focus: coaching, training and peer learning within a supportive culture.

We support reasonable accommodations for applicants and employees with disabilities. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.