AI Product and Growth Marketer

This Role Is Not for You If…

• You struggle in fast moving or unstructured environments.
• You need clear instructions rather than creating your own clarity.
• You avoid rapid experimentation in both marketing and product.
• You are uncomfortable testing ideas in public or building rough prototypes.
• You prefer planning over doing and perfection over progress.
• You are not interested in scrappy growth work that mixes content, campaigns, virality and product concepts.
• You do not thrive in ambiguity or early stage intensity.
• You are not excited by a startup culture that is hard working and smart working.
• You are not fluent with AI tools or deeply interested in AI products (don’t worry we have a weekly all-employee session on AI so we can all learn!).
• You do not have strong instincts for what goes viral on social platforms.
• You are not comfortable recording a short video to share your thinking, early ideas, and how you approach problems.

• Viral Content and Cultural Presence
  • Create viral content designed for reach, conversation and cultural cut through including memes, provocative posts and cultural commentary that makes Meroka feel unavoidable.
  • Design and ship one to two big creative ideas weekly that prioritise eyeballs, virality and cultural relevance.
  • Generate memes and cultural commentary using AI tools reflecting what physicians are actually talking about in real time.
  • Balance virality with sustained momentum so attention compounds over time rather than spiking once.
• Continuous Content Flow
  • Ship steady output including short clips, meme variations, cultural observations and reflections.
  • Create rhythm and familiarity across platforms including Linked In, Tik Tok, X, Instagram, Threads and You Tube.
  • Use AI tools fluently to create content at significantly higher speed.
• Experiment Led Distribution
  • Design concrete distribution ideas for each pod A B experiment.
  • Move experiments forward by getting the right message to the right people at the right time.
  • Test hypotheses through targeted, time bound distribution designed for participation and learning.
• AI Powered Marketing Systems
  • Build AI powered workflows and automated systems to scale campaigns with minimal manual work.
  • Coordinate with engineers to specify and implement automated marketing systems such as comment tracking, social scheduling, response automation and dashboards.
  • Use AI to continuously improve content quality based on performance data and feedback loops.
• Product Marketing and Technical Coordination
  • Market AI products such as AI voice agents authentically to healthcare workers.
  • Explain technical capabilities in human, non corporate terms.
  • Prototype product marketing concepts using tools like Figma or Replit.
  • Work with engineers to turn lightweight prototypes into real product experiments and iterate based on user feedback.
• Execution and Learning
  • Test bold concepts to capture attention and immediately see what resonates.
  • Kill ideas fast when they do not land and double down when they do.
  • Build in public and close the loop quickly with real user signals.
  • Create momentum around Meroka so physicians and partners feel the energy of what we are building.
  • Keep burn low by being scrappy, resourceful and creative across every part of the work.

• Has strong instincts for what goes viral on social platforms and knows what makes people stop scrolling, share and talk.
• Is AI native and uses AI tools fluently in daily workflows to move much faster than traditional marketers.
• Understands AI products deeply enough to market them authentically and explain how they work.
• Can create viral content and sustained momentum in parallel and understands the difference between the two.
• Loves meme culture, cultural commentary and capturing zeitgeist moments.
• Can bridge marketing and engineering to specify automated systems and coordinate technical implementations.
• Loves trying things, making things and sharing things.
• Moves fast, learns fast and works with high personal ownership.
• Thrives collaborating in person most of the week.
• Understands how to create work that feels human, fun and memorable.
• Enjoys ambiguity and brings clarity through action.
• Has no ego about iterating…