Senior CRM Manager

Senior CRM & Lifecycle Manager – CRM Consultancy | £65,000 London (3 days per week)

We're working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the market, acting as a true extension of their internal marketing and lifecycle teams. With a strong reputation and a growing client base, they're now looking for a CRM Lead to join the team and take ownership of delivering high-impact, data-driven CRM programmes across a range of exciting clients.

You'll own and deliver end-to-end CRM and lifecycle initiatives across a portfolio of clients, acting as a trusted partner to help improve customer engagement, lifecycle performance and overall marketing effectiveness.

• Develop and deliver multi-channel CRM strategies aligned to client objectives
• Build and optimise lifecycle journeys across email, SMS, push and in-app channels
• Own campaign execution including segmentation, automation and personalisation
• Lead customer experience and journey optimisation projects across the full lifecycle
• Analyse performance and translate data into clear, actionable insights
• Advise clients on CRM best practice, tooling and ways to improve efficiency
• Support implementations and migrations across marketing automation platforms
• Build strong client relationships and identify opportunities for account growth

• 4-6+ years' experience in CRM or lifecycle marketing
• Strong hands‑on experience across email and multi-channel CRM
• Experience with modern CRM platforms such as Braze, Salesforce, Hub Spot, Klaviyo or similar
• Exposure to CDPs or data platforms is a strong plus
• Data‑driven mindset with confidence analysing performance and optimising campaigns
• Strong communication skills with the ability to manage stakeholders and present ideas clearly
• Comfortable working across multiple clients in a fast‑paced environment

• Work with a range of high-profile, well-known brands
• Strong reputation as a true partner to client CRM functions
• Opportunity to operate across strategy and execution
• Collaborative, high-performing team environment
• Clear progression as the consultancy continues to scale

* Rates depend on experience and client requirements