Ecommerce & Digital Director

Luxury Consumer / Ecommerce / Marketplace Growth

Central London

We are partnering with a highly respected premium consumer brand undergoing significant digital and commercial transformation to appoint a newly created Digital Director.

This is a rare opportunity to join a heritage-led business at a genuine inflection point. Significant investment has already been made across digital platforms, ecommerce infrastructure and customer experience. The next phase is focused on commercial acceleration, CRM maturity, customer growth and building a high-performance digital function capable of scaling internationally.

The business operates across multiple digital propositions including ecommerce, membership, marketplace and premium customer services. The role will lead digital growth strategy across acquisition, CRM, trading, customer lifecycle, online experience and conversion optimisation.

The successful candidate will be expected to bring commercial sharpness, operational accountability and transformational leadership to a business looking to evolve from a traditional trading model into a more sophisticated customer and platform-led organisation.

• Lead digital trading performance across ecommerce and marketplace channels
• Own core digital commercial metrics including traffic, conversion, AOV, retention and customer lifetime value
• Build and evolve a modern CRM and lifecycle marketing capability
• Drive acquisition strategy across SEO, paid media, content and digital growth channels
• Improve conversion, online merchandising and customer journey performance
  
  Develop a more commercially accountable digital operating culture
• Partner closely with commercial, buying, product, data and leadership teams
• Build and shape the future digital organisational structure
• Deliver a more personalised premium customer experience across multiple customer tiers

• Proven experience leading digital trading and ecommerce growth within a consumer-facing business
• Strong commercial trading mindset with clear accountability for revenue performance
• Experience driving transformation, not simply managing BAU ecommerce operations
• Ability to influence cross-functional stakeholders and challenge constructively
• Strong understanding of CRM, lifecycle marketing and customer segmentation
• Experience improving digital performance through data, merchandising and optimisation
• Comfortable operating within complex, evolving organisations
• Gravitas, pace and credibility to lead change
• Experience building or restructuring digital teams highly advantageous

• Marketplace businesses
• Digitally mature retail
• Subscription or membership-led businesses
• Platform-led commerce environments

Luxury sector experience is not essential. Commercial digital leadership capability is.

• Newly created leadership role
• Significant executive sponsorship for change
• Major opportunity to shape future digital strategy and operating model
• High visibility role with strong growth ambitions
• Complex, intellectually interesting customer ecosystem