Design Lead - AI & Digital Experience

About Tangent

We’re Tangent, a digital agency helping clients design, build and improve digital products, services and platforms.

Our design team works across strategy, UX, UI, prototyping and design systems, with a growing focus on AI-powered products, digital experience platforms and new ways of working. We work closely with engineers, strategists and client teams to turn complex problems into clear, useful digital experiences.

Following our acquisition by Exadel, we now combine Tangent’s experience design, strategy and digital product capability with the scale of a global AI and digital engineering business. Exadel brings 25+ years of enterprise software experience, 2,000+ engineers worldwide and relationships with more than 100 enterprise clients. For our design team, this creates a bigger platform: more complex client challenges, deeper technical capability and more opportunity to take ideas from strategy and prototype through to delivery and optimisation.

We’re looking for a Design Lead, AI & Digital Experience to help lead design within one of our delivery pods and support modern digital experience work for Tangent and Exadel clients.

• Lead design work within a delivery pod, working closely with the Chief Design Officer
• Stay hands-on across discovery, UX, UI, prototyping and delivery.
• Support and mentor designers, helping them grow their craft, confidence and client-facing skills.
• Line manage designers as the pod grows.
• Review work regularly, giving clear feedback that improves quality and helps the team move forward.
• Help plan design capacity across current and upcoming projects.

• Lead discovery activities that help clients understand customer needs, business goals and digital opportunities.
• Translate research, workshops, stakeholder input and product canvas outputs into clear product direction, journeys, prototypes and requirements.
• Connect user needs, business value, content, data, technology and delivery constraints.
• Help clients prioritise what should be tested, designed or delivered next.
• Create prototypes that help clients see, test and understand ideas before committing to delivery.

• Champion Tangent’s evolving AI-enabled design workflow.
• Use AI-assisted tools to support synthesis, concepting, prototyping and design iteration.
• Help the team move faster from research and workshop outputs into useful prototypes.
• Explore practical ways of working across AI-assisted design, no-code tools, conversational prototyping, front-end-aware design and vibe-driven build workflows.
• Work with designers and engineers to understand where AI can improve speed, quality and decision-making.
• Share useful prompts, methods, templates and examples with the wider team.

• Design digital experiences that use AI where it adds genuine value.
• Explore how AI, automation, personalisation, conversational interfaces and adaptive experiences can improve customer journeys.
• Understand how CMS, DXP, CRM, analytics, experimentation, personalisation, APIs and integrations support joined-up digital experiences.
• Work with clients and technical teams to understand platform constraints and opportunities, including environments such as Optimizely, Adobe and similar enterprise platforms.
• Consider how content, data, design systems, components, governance and accessibility need to work together.
• Collaborate with engineering, data, AI and platform teams to make sure ideas are useful, feasible and deliverable.

• Bring a clear design and experience perspective to Tangent and Exadel client conversations.
• Help clients understand how digital experience, AI and platform thinking can support customer, operational and commercial goals.
• Support proposals, scopes and early-stage opportunities by helping define where design can create value.
• Present work clearly to stakeholders, connecting design decisions to customer insight, business value and delivery realities.
• Think practically about effort, value, risk and prioritisation.
• Spot opportunities to improve or extend work where there is a…