Lead Content Strategist - App Operations

Lead Content Strategist needed to join a dedicated App Operations team supporting a high-profile automotive client.

The opportunity:

We have an exciting opportunity for an experienced Lead Content Strategist to join a dedicated App operations team supporting a high-profile automotive client. Working alongside UX Designers, UI Designers, CX Researchers, SEO specialists, Analysts, Developers, Product teams, and client stakeholders, you will help shape and optimise content experiences across a complex and evolving digital ecosystem.

This role requires someone who can think strategically while remaining highly hands‑on within a fast‑paced operational environment. You will play a key role in defining how content supports customer journeys, enhances usability, improves discoverability, and drives engagement across the client's app and website platforms.

As Lead Content Strategist, you will help ensure content experiences align with customer needs, business goals, discoverability objectives, brand standards, and operational requirements. This role goes beyond copy creation - requiring strong experience in content ecosystems, governance, structure, planning, optimisation, and collaboration across multidisciplinary digital teams.

You will work closely with UX, SEO, Analytics, Product, Development, and Content Production teams to create scalable, customer‑centred content strategies that support continuous improvement across the automotive customer experience.

• Developing and supporting content strategies across the client's app and web ecosystem, ensuring alignment with customer needs, business objectives, SEO priorities, and brand guidelines
• Conducting content audits, gap analyses, competitor reviews, and content performance assessments to identify optimisation opportunities
• Supporting the creation and evolution of content frameworks, taxonomies, governance models, workflows, and publishing approaches
• Collaborating with UX Designers, Service Designers and CX Consultants to ensure content is effectively integrated within wider customer journeys and digital experiences
• Helping shape information architecture, navigation structures, content hierarchies, and page-level content approaches
• Working closely with SEO specialists and analytics teams to create search‑optimised, discoverable, and performance‑focused content experiences
• Supporting content optimisation initiatives through behavioural insight, analytics, experimentation, and user feedback
• Defining and maintaining tone of voice guidance and ensuring consistency across multiple web and mobile app touchpoints and content types
• Collaborating with copywriters, UX writers, designers, developers, and client stakeholders to ensure high-quality content delivery across operational work streams
• Supporting CMS‑driven workflows, content migrations, publishing activities, and ongoing content operations processes
• Presenting strategic recommendations, content approaches, and rationale clearly and confidently to internal teams and client stakeholders
• Helping evolve content best practices, governance, and operational efficiencies within the wider DX team

• Significant proven experience in Content Strategy, Digital Content, UX Content, or related disciplines within complex digital environments
• Strong understanding of content strategy methodologies including audits, governance, taxonomy, content modelling, workflows, and content ecosystems
• Experience working across large‑scale mobile apps, web platforms, enterprise websites, and operational digital environments
• Strong understanding of SEO principles, search intent, content optimisation, and digital content performance best practices
• Experience collaborating closely with UX, UI, SEO, Analytics, Product, and Development teams within multidisciplinary delivery environments
• Excellent understanding of how content contributes to usability, accessibility, customer journeys, and overall digital experience quality
• Experience shaping content structures, information architecture, navigation models, and customer‑centred content approaches
• Strong stakeholder management and communication skills with the ability to…