CRM & Marketing Automation Manager

CRM & Marketing Automation Manager

London, UNITED KINGDOM

As a newly merged powerhouse, InMotion Ventures 3 brings together two groundbreaking brands, Pivotal + THE OUT. United by a shared mission to reshape the future of vehicle usership and redefine the standard of the automotive client experience. While both brands are part of the same forward-thinking company, they operate as distinct entities with their own missions, products, and services. By joining InMotion Ventures 3, you'll be working across both Pivotal + THE OUT, playing a key role in revolutionising the way people access and experience luxury automotive services.

At Pivotal, we are transforming the way people experience cars. Launched in 2019, Pivotal offers a unique car subscription service that challenges the traditional model of vehicle ownership. Gone are the days of long-term commitments - Pivotal members can subscribe to the latest Jaguar and Land Rover models for as little as three months. Forget about depreciation, servicing, insurance, and tax;

with one monthly payment, everything is taken care of.

At THE OUT, we've reinvented luxury car rental. Forget the queues, hidden fees, and trips before the trip. Instead, we deliver world-class Jaguar Land Rover vehicles, directly to your door. Whether it's a spontaneous weekend getaway or a business trip, we promise hassle-free, first-class service from start to finish. With everything included - unlimited mileage, additional drivers, insurance, and more - THE OUT is more than just a car rental service;

it's an experience.

Whether you're supporting Pivotal's car subscription model or working with THE OUT's luxury rental service, you'll be part of a team that’s setting new standards for customer experience, flexibility, and luxury in the automotive world. The best part? You'll have the chance to make an impact in two innovative, growing companies - all under one roof.

• Own all email sends across both Pivotal and THE OUT, covering transactional and promotional campaigns.
• Manage scheduling in line with campaign strategy - ensuring all content, links, UTMs, and assets are complete and signed off before deployment.
• Collaborate with the graphic designer & copy writer on email design and with our SFMC implementation partner on technical journey builds.

• Design and build promotional and transactional email journeys end to end in Salesforce Marketing Cloud Journey Builder.
• Manage and optimise live journeys, monitoring performance and bringing forward recommendations for improvement.
• Own the development roadmap for Marketing Cloud, including High Tech Onboarding journeys, opt-in rate improvements, and THE OUT Unlocked expansion into customer comms journeys.
• Brief and QA technical builds with our external SFMC implementation partner.

• Manage email targeting across key Pivotal segments including active members, lost opportunities, lost leads, and paused customers.
• Extract data from Salesforce CRM and upload into Marketing Cloud as data extensions.
• Coordinate on the creation of new or custom segments for THE OUT where sends go beyond the standard subscriber list.
• Maintain data hygiene across all audience lists and segments, proactively flagging quality issues.

• Coordinate THE OUT push notifications for key moments including holidays and product launches.
• Manage SMS communications within Pivotal transactional journeys, ensuring copy accuracy and correct timing.

• Produce monthly email performance reports covering open rates, click-through rates, and overall performance for single sends and automated journeys across both brands.
• Review hard and soft bounced emails weekly, escalating failed transactional emails to the appropriate teams for follow-up.
• Monitor and maintain email deliverability standards, proactively identifying and resolving issues before they affect send performance.
• Own the numbers - being responsible for CRM performance, data quality, and actionable reporting.

• Ownership over both the Pivotal and THE…