Director of Data Analytics and Marketing Technology

Betting Jobs is partnering with a publicly listed leisure and entertainment group headquartered in Australasia as it expands its land-based operations, beginning with a strategic market entry into New Zealand. This growth initiative is expected to support wider international online expansion plans in the future.

As part of this journey, the business is seeking to appoint a Director of Data, Analytics & Marketing Technology to join its team in either Malta or London.

Responsibilities

• Define and own the data and analytics strategy, including governance and KPI definitions.
• Build and maintain scalable, high-quality data architecture and a single source of truth.
• Own data integration across internal teams and external vendors (CRM, payments, product, marketing, compliance).
• Deliver end-to-end reporting and insight across commercial, product, marketing and risk performance.
• Provide executive and Board-level reporting, enabling forward-looking decision support.
• Define marketing measurement frameworks, tracking standards and key performance metrics (CAC, ROAS, attribution, LTV).
• Select and optimise martech and analytics tools, ensuring full ecosystem integration.
• Deliver product and customer journey analytics across web and app platforms.
• Lead experimentation and test-and-learn approaches across product, CRM and marketing.
• Support analytics for risk, fraud, payments, AML and safer gambling.
• Enable AI and advanced analytics use cases (e.g. personalisation, churn, CLV, optimisation).
• Build and scale a lean data and analytics function and define future capability model.
• Drive data literacy and embed a data-driven culture across the organisation.

Requirements

• Senior leadership experience in data, analytics or marketing technology.
• Proven experience building or scaling analytics capabilities in digital or high-growth environments.
• Strong expertise in data architecture, governance, BI, KPI frameworks and reporting.
• Strong experience in marketing measurement, attribution, CRM and customer analytics.
• Experience selecting and managing data, BI or martech platforms and vendors.
• Strong commercial acumen and ability to link insight to business outcomes.
• Excellent communication skills with executive and cross-functional stakeholders.
• Strong understanding of data privacy, governance and responsible data use.
• Experience with in the iGaming industry.
• Experience in product analytics, experimentation, CRM personalisation or regulated analytics advantageous.
• Exposure to AI, machine learning or predictive analytics advantageous.