Digital Analyst; SEO

Hybrid 1-2 days in the office, West London

The Change Partners are partnered with a highly prestigious, leading alcohol brand that is globally recognised as a leader within the beverage sector. They are looking for an ambitious Digital Analyst to join their Digital Marketing Team in London.

In this hybrid role, you’ll work alongside the Data Lead and cross-functional teams—including CRM, e-commerce, and paid media—to optimise the digital presence of some of the world’s most celebrated heritage portfolios.

You will be the bridge between complex data and actionable strategy. Your mission is to help local and global teams understand how consumers engage with high‑end spirits and champagne brands across the digital landscape.

• Touchpoint Analysis: Monitor and analyse how consumers interact across various digital platforms to ensure every click counts toward brand goals.
• Privacy & Compliance: Maintain strict adherence to global privacy policies and consent management, ensuring all data collection is ethical and secure.
• Tracking Setup: Assist in the technical configuration and validation of tracking tags for websites and global marketing campaigns.
• Dashboard Ecosystems: Build and manage automated dashboards in Power BI that provide a real‑time pulse on brand health and campaign ROI.
• Cross‑Channel Metrics: Interpret performance data from paid media (Google/Meta), social channels, and owned web properties to provide a holistic view of the customer journey.
• KPI Alignment: Ensure all reporting is directly mapped to the strategic priorities of the Head of Digital and individual Brand Managers.
• Campaign Optimisation: Deliver rapid, ad‑hoc analysis to help the Paid Media and Studio teams pivot strategies during live campaigns.
• Organic Visibility: Apply an understanding of SEO principles and utilise specialised tools to help drive online visibility and organic discovery for the portfolio's brands.

• Web Analytics: Proficiency in Google Analytics 4 (GA4) and Google Tag Manager
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• Advertising Platforms: Experience with Google (Search, DV360, CM360) and Meta advertising suites.
• A solid understanding of digital marketing metrics and SEO tools to boost online visibility.
• Data Visualisation: Proven ability to build reports in Microsoft Power BI or similar tools.
• Experience: A Bachelor’s degree and 3+ years of experience in the field.