Paid Social Lead

At Charlie Oscar, we’re building something different.

We’re a digital agency on a mission to transform how brands grow - one that combines marketing science, creative strategy and AI-enabled execution. At the centre of this is our proprietary MMM platform, COmpass, helping us understand what actually drives growth, not just what looks good on a dashboard.

But what really sets us apart is our ambition.

We’re a fast-growing, independently owned agency - scaling quickly, evolving constantly, and working with some of the most exciting consumer brands in the UK and beyond. We’re not here to maintain the status quo. We’re here to push it.

And that’s where you come in.

We’re looking for a Paid Social Lead who thrives in a high-performance environment and wants to play a key role in shaping the future of paid social at Charlie Oscar.

This is a role for someone who doesn’t just manage campaigns - but owns performance, influences creative direction, and is excited by how AI is redefining the way we work.

You’ll lead our Paid Social function, working closely with our Head of Paid Media, while managing and developing a growing team. You’ll partner with ambitious, fast-scaling brands - helping them unlock growth through smarter strategy, sharper creative, and more intelligent use of data and technology.

When you take ownership of paid social strategy and activation across a portfolio of clients, you ensure campaigns are not only well executed, but continuously evolve to deliver stronger results.

From platform strategy and account structure to testing frameworks and budget allocation, you’ll be responsible for building systems that scale.

Across Meta, Tik Tok and every platform we work on, creative is now the primary driver of paid social performance. Targeting has democratised. Budgets matter less than they did. What matters is the hook, the format, the volume, the variety
.

You'll need to understand this deeply. Not as a supporting opinion, but as a core part of how you think about the channel.

In practice, that means:

• Building creative strategies that drive commercial outcomes - defining asset mix, format priorities and testing frameworks across Meta, Tik Tok and beyond, with a clear view on what works and why
• Owning the creative feedback loop - using platform data to identify winning patterns (hooks, formats, messaging, CTAs) and translating those into clear, actionable briefs for creative and production teams
• Advising clients on creative at scale - many of our clients run hundreds of assets per month. You'll help them build the systems and thinking to produce volume without losing quality
• Setting a high bar with creative and influencer teams - not directing executions, but holding a strong POV on performance and challenging work that won’t deliver
• Shaping platform-native thinking - understanding how creative behaves differently on Meta vs Tik Tok vs elsewhere, and building client strategies that reflect those differences

The right person will have clear, evidence-based opinions on creative performance. They’ll be able to sit with a client, look at their asset library, and immediately know what's missing, what to test, and what to kill.

This is a media role. But creative intelligence is what separates the best paid social practitioners from the rest.

AI is a core part of how we’re building the future of Charlie Oscar.

We already have strong foundations - from AI agents to workflow automation - and we’re looking for someone who is excited to push this further.

You don’t need to have all the answers. But you do need to:

• Actively use AI tools to improve efficiency and output
• Explore new tools, platforms and workflows with curiosity
• Think about how AI can enhance campaign performance, creative testing and reporting
• Bring energy and ideas into how we evolve as an AI-enabled agency

This is as much about mindset as it is about experience.

You’ll lead and develop our Paid Social team - setting the standard for how we work.

This includes:

• Line…