Salesforce GTM Operations Engineer

About GBG

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.

Marketing Operations at GBG is a strategic, revenue‑impacting function that designs and runs the operating system for marketing. We enable scale, speed, and accountability by building the systems, processes, and insights that power demand generation, lifecycle marketing, and go‑to‑market execution. Our mandate is to turn strategy into execution—through clean data, strong governance, measurable performance, and relentless operational excellence.

The GTM Ops Engineer is a hands‑on architect and technical operator within Marketing Operations, responsible for the design and integrity of the systems that power our go‑to‑market engine. This role partners across Marketing, Rev Ops, and Business Systems to build, maintain, and optimize GTM processes, workflows, integrations, and reporting within Salesforce. The ideal candidate combines deep Salesforce configuration expertise with a strong understanding of B2B funnel operations and the ability to translate business needs into scalable, well‑governed system design.

• Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes.

• Maintain and evolve the GTM data model (objects, fields, relationships, validation rules).
• Create documentation (data flows, field dictionaries, process maps) to support clarity and cross‑functional alignment.

• Translate business requirements into scalable, well structured Salesforce workflows and automation.

• Partner with Rev Ops on lead routing logic, account assignment rules, opportunity stages, and SLA alignment.
• Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions.
• Identify process gaps, missing requirements, and opportunities to streamline GTM execution.

• Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (Seamless
  
  AI, Cognism, 6sense), and analytics tools.

• Ensure data integrity and flow consistency across the GTM tech ecosystem.
• Troubleshoot integration issues and work proactively with Business Systems to maintain reliability.

• Build Salesforce dashboards and reporting structures that provide visibility into funnel performance, routing effectiveness, lifecycle progression, and operational KPIs.

• Ensure consistent KPI definitions and reporting across Marketing and Sales.
• Partner with Rev Ops to align reporting frameworks and support leadership insights.

• Evaluate new GTM technologies and support business cases for new tools or process improvements.

• Partner with Business Systems on technical feasibility, integration considerations, and data governance impacts.
• Stay up to date on Salesforce enhancements and GTM operations best practices.

• Serve as a key connector across Marketing Ops, Rev Ops, Sales, Business Systems, and Demand Generation.

• Provide enablement and support around new processes, workflows, and tools introduced in Salesforce.
• Communicate updates, priorities, and system changes with clarity and transparency.

• Maintain and improve Marketing’s data quality across Salesforce and integrated Mar Tech platforms.

• Own enrichment workflows (e.g., Cognism, Seamless
  
  AI, 6sense, and other data providers), ensuring accurate firmographic and contact‑level data flows into Marketing systems.
• Monitor sync health, troubleshoot discrepancies, and…