Ecommerce Manager; Maternity Cover

About the Role

TALA, known for active wear that keeps up with busy lifestyles, has been on a rocket ship since its founding in 2019 by entrepreneur Grace Beverley. Built on largely organic socials, today we are a digital-first, multichannel women’s athleisure brand with a multi‑faceted growth and retention strategy, trading on impressive numbers. TALA recently opened a 2,000-square‑foot, double‑fronted Store on London’s iconic Carnaby Street as part of our ambitious growth strategy, backed by a recent funding round.

We're looking for an Ecommerce Manager to join us on a fixed‑term basis (July 2026 – April 2027), covering a period of planned leave. Our digital roadmap, agency relationships and testing programme are all well established, this isn’t a role where you’ll be building from scratch. What we need is a technically confident, commercially sharp operator who can step in, take full ownership and execute with pace and precision from day one.

Day‑to‑day you’ll own our ecommerce trading performance and reporting, manage our development sprint cycle, run our A/B testing programme, drive SEO and localisation delivery, working closely with our Digital Coordinator and our development, SEO and CRO agencies.

This is a full‑time role, based at our office in SW London (hybrid – 3 days in office).

Reports to:

Commercial Director.

What you’ll be doing:

• Own weekly and monthly ecommerce reporting, including a Monday trade report and insights presentation for senior stakeholders
• Monitor and analyse performance across key metrics: sessions, transactions, CVR, ATC rate, checkout abandonment, bounce rate, AOV, UPT, and new vs. returning customer split
• Identify and act on conversion opportunities, with a particular focus on the sessions that browse but never add to cart, the gap between ATC and completed checkout and improving the one‑to‑two order conversion rate
• Pull and interpret data from GA4 and Shopify to drive data‑led decision making

• Manage the development ticket pipeline, sprint planning and backlog in partnership with our development agency (Quickfire)
• Own the A/B testing roadmap, running 3–4 tests per month - from hypothesis through to analysis, insights and iteration (agency: Hookflash)
• Lead GA4 tagging and tracking implementations (agency: Hookflash)

• Drive technical and content SEO implementations, including AI‑assisted SEO initiatives (agency: Novos)
• Lead international growth analysis, reviewing transactions and sessions by market to identify localisation opportunities
• Implement homepage localisation for the US and EU markets

• Manage landing page personalisation in collaboration with the paid social team
• Own the bundles and promotions management across the site
• Drive ongoing sizing and fit improvements across the site
• Maintain and update the TALA Talks blog on a monthly basis
• Lead a review of our current reviews tool (currently Yotpo) and make a recommendation

• Contribute to the omnichannel roadmap, working alongside the operations team and Retail teams.
• Manage the ecommerce budget and associated spreadsheet tracking

• Day‑to‑day management of our Digital Coordinator

• Proven experience in an e‑commerce role, ideally within a DTC fashion, beauty or lifestyle brand
• Strong commercial instinct, you understand the levers that drive conversion, revenue and margin
• Hands‑on experience with A/B testing, CRO methodology and onsite optimisation
• Confident working with development agencies, you can write a clear brief, manage a backlog, and QA a build
• Solid understanding of GA4, Shopify, and ecommerce analytics
• Experience with SEO implementation (technical and content); familiarity with AI SEO tools a bonus
• A self‑starter who can hit the ground running in a fixed‑term capacity, this role needs someone who is comfortable with pace.
• Strong communicator who can present trading performance and insights clearly to senior stakeholders
• Comfortable managing and mentoring team members
• Available to start in July 2026 and commit to the full contract period through April 2027
• Based in London and able to work from the office 3 days per week

• 25 days holiday a year plus bank holidays
• Very generous employee discount after probation period
• Nominated Friends & Family Discount
• Clothing allowance spending gift
• Class Pass or Gym Flex membership
• Health Shield
• Enhanced maternity/paternity pay
• Charity fundraising match of up to £1,000