Analytics Director

Analytics Director

Location:

London, Hybrid 2-3 days per week

You'll lead the analytics function for one of the world’s most purposeful beauty brands, setting the strategic direction for how data and insight inform, elevate, and prove the value of the studio’s work across 15 markets.

From measurement architecture to executive-level reporting, from team development to tech stack strategy, your accountability is broad and your influence is direct. You'll work alongside the Studio Director and senior clients at Dove, shaping how the brand understands its social performance and where it invests next. You'll lead a team of analysts, building their capability and embedding a culture of insight‑led thinking across every discipline in the studio.

Success looks like this: a studio where data informs every brief, a client team that trusts insight to guide strategy, and an analytics function that is recognised— internally and by Dove — as a genuine source of competitive advantage.

• Set the analytical vision and measurement strategy for Dove’s social operation across organic, paid, influencer, UGC, and emerging content formats — ensuring insight is embedded at every stage of the creative and strategic process, not just at the review

• Define what good measurement looks like across the studio, establishing frameworks, standards, and methodologies that deliver consistent, actionable intelligence across 15 markets

• Translate social performance data, audience behaviour, and cultural signals into clear strategic recommendations that shape content strategy, channel investment, and campaign direction

• Lead competitive and category intelligence for beauty and personal care, identifying where Dove leads, where gaps exist, and where the next opportunity lies

• Lead, develop, and retain a team of analysts, creating clear career pathways, setting high standards, and coaching the team to deliver exceptional insight at pace

• Foster a culture of analytical rigour, curiosity, and continuous improvement across the studio — not just within the data team but across social, strategy, and creative disciplines

• Proactively organise learning sessions, industry briefings, and capability-building programmes that keep the team at the forefront of social measurement, AI‑assisted analytics, and platform evolution

• Own the senior data and insight relationship with the Dove brand team, becoming a trusted strategic partner and the go‑to authority on social performance and measurement

• Present analytics strategy, campaign post‑mortems, and forward‑looking recommendations to senior Dove stakeholders and divisional leadership, distilling complex data into compelling narratives that drive decisions

• Shape the measurement agenda with clients — proactively proposing new approaches, challenging assumptions, and ensuring the studio’s analytical output reflects the sophistication of the brand’s ambitions

• Own the studio’s analytics and social intelligence tech stack, leading supplier relationships and platform partnerships to ensure the team has access to the right tools — and uses them to their full potential

• Identify, evaluate, and implement emerging measurement methodologies, including AI‑driven and agentic automated reporting solutions, that improve the speed, depth, and commercial relevance of insight

• Build scalable measurement architectures that aggregate data across sources — platform‑native analytics, third‑party tools (Brandwatch, Sprinklr, Talkwalker, Meltwater, and others), paid social platforms, and brand tracking — into integrated, actionable performance views

• Develop tailored measurement approaches for different content types, creator partnerships, and campaign formats, ensuring the studio can clearly and credibly demonstrate the value of its output to clients

• Manage the analytics function budget, overseeing tool investments, supplier contracts, and resource allocation across the team

• Contribute to studio commercial planning, supporting…