Digital Marketing Manager

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands‑on, execution‑focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community‑rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end‑to‑end, from brief through creative to post‑campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on‑site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re‑engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, You Tube, and adjacent open‑source and smart‑home spaces
• Test new growth levers—affiliate, referral, influencer—with structured experiments and documented learnings

• Hands‑on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, Hub Spot, or equivalent)
• High autonomy — you know what to look at next without being told

• Experience marketing a technical, developer‑adjacent, or open‑source product
• Familiarity with the Home Assistant ecosystem or smart‑home space
• Experience working in a small, remote‑first team where you own a function end‑to‑end

Nabu Casa is a fully remote organization that employs people from all over the world. You will receive benefits required by the country you reside in and at least a minimal set of benefits normally available for all employees.

Full‑time, 40 hours per week, with at least 3 hours overlap for team communication.

Reporting: VP Commercial in Norway.

Benefits (generic):

• Five weeks (25 days) of paid time off.
• Fourteen days of paid sick leave if unpaid in your country/laws.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• Hardware budget at start; may keep after 3 years.
• Smart‑home budget to stay updated.
• Education budget.
• Annual performance bonus based on company performance.
• 50% contribution to internet connection fee.
• One day every two weeks to work on personal projects.

Compensation varies by country (examples):

• Spain: 73,000 EUR
• Portugal: 64,700 EUR
• Italy: 67,100 EUR
• UK: 81,400 GBP
• Greece: 58,400 EUR
• Hungary: 25,700,000 HUF
• Poland: 370,000 PLN
• Romania: 444,000 RON
• Other countries: negotiated during interview.