Global Director of Social Data

Established in 2004,
OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of Brand Tech Group
, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Global Director of Social Data

Location: London

About the role:

Weseeka highly accomplished social analytics leader who combines statistical rigour with social‑native thinking. You’ve spent 7-10+ years mastering social media measurement across major platforms; you understand algorithms, audience behaviours, and how culture moves online. You’re a passionate about quantifying social impact on business as you are interpreting Tik Tok trends and internet subcultures. You’re a strategic thinker who can translate complex data into compelling narratives for senior stakeholders.

You’re excited to build something – defining frameworks, selecting tech stacks, and establishing best practices that will scale globally. As an in‑house agency, OLIVER is uniquely positioned alongside brands within their businesses, giving you unparalleled access to drive meaningful measurement that matters.

• Establish OLIVER/Brand Tech Group’s definitive POV on social media measurement for modern brands: what matters in 2026 and beyond, how to connect social activity to business outcomes, and what a mature measurement framework looks like.
• Position our measurement capabilities as a competitive differentiator in new business pitches, translating frameworks into compelling narratives that win clients.
• Stay ahead of platform evolution, algorithm changes, and emerging methodologies, continuously advancing our practice.
• Champion the integration of AI and machine learning into analytics workflows – automating data processes, enhancing predictive modelling, enabling real‑time trend detection, and unlocking creative performance insights at scale.

• Design and implement a unified measurement system that connects all social accounts we manage globally, creating a single source of truth for social performance and brand impact across the agency.
• Own the social analytics tech stack – evaluate, select, and manage social listening platforms, analytics tools, dashboarding solutions, and data infrastructure.
• Dev standardised, scalable products that can be embedded across global studios:
• Social listening solution that delivers cultural intelligence and brand health insights.
• Social performance dashboarding product that provides consistent, actionable insights across all client accounts.
• Build sophisticated measurement frameworks including social‑specific attribution models, brand lift methodologies, and predictive analytics that connect social touchpoints to awareness, consideration, and conversion.

• Act as trusted advisor to senior clients and internal stakeholders, translating complex social data into strategic recommendations that drive business decisions.
• Guide clients through measurement maturity evolution – from basic reporting to predictive modeling – building roadmaps that advance their social analytics sophistication.
• Collaborate cross‑functionally with creative, strategy, and social studio leads to ensure analytics inform campaign development, creative ideation, and optimisation.
• Work closely with data experts and leaders across Brand Tech Group agencies, while leading analytics talent within the OLIVER network.

• Recruit, hire, and develop a global team of social data analysts who combine technical excellence with cultural fluency – people who live in the feeds and love social media.
• Foster a learning culture, mentoring team members on analytics methodologies,…