Senior Data Analyst

About the Team

The Data & Insight team works with the Frontline & Catalogue labels, Commercial & Finance teams on track & artist performance, partner & competitor performance analysis, market trends, risks & opportunities. Sometimes as part of a team, sometimes solo but always delivering timely, clear and actionable insight and recommendations.

Championing data‑lead decision making, this position requires a blend of technical expertise, market knowledge, and the ability to translate complex data sets into clear, impactful narratives. You will be expected to explore and leverage AI/Generative AI tools to streamline workflow, enhance data visualization, and improve strategic storytelling.

• Anticipate stakeholder needs and provide data‑driven solutions to support their strategic objectives.
• Visualize KPIs related to artist performance, track consumption, market share, and marketing/promotional effectiveness.
• Develop and deliver tailored presentations to senior management, adapting the complexity and detail to the audience, leveraging Generative AI tools where appropriate to refine narratives and enhance visual communication.
• Provide insights that inform long‑term strategic planning and shape long‑term artist development and marketing strategies.

• Use WMG internal systems such as Opus, Sodatone, Tableau & Snowflake to interpret sales, pre‑order & streaming data.
• Interrogate external partner interfaces from Amazon, Apple, Spotify and You Tube, as well as external websites such as OCC, BPI, Midia & Chart Metric.
• Design, build, and maintain insightful and user‑friendly dashboards that bring together these data sources to provide actionable insights.
• Ensure data accuracy and timely updates of all dashboards.
• Proactively find opportunities to improve existing dashboards and develop new analytical tools anticipating stakeholder needs, including the deployment of low‑code/AI‑assisted workflow automations.

• Continuously monitor and analyse market trends, competitor performance and consumer behaviour.
• Identify shifts in consumption patterns, genre popularity, and emerging opportunities/risks.
• Provide regular reports and presentations on market dynamics.

• Integrate data‑driven insights on artist streaming & social performance, audience demographics, and potential reach into strategic recommendations.

• At least 5 years’ experience working in a record label, platform or company affiliated to the music business.
• Strong written and verbal communication skills.
• Highly organized and detail‑oriented with ability to manage multiple projects and prioritise effectively.
• Familiarity with foundational AI/Generative AI concepts (e.g., LLMs, prompt engineering), experience using these tools to optimise data preparation, summarisation and presentation, and keen to expand in this area.
• Expert knowledge of Excel/Sheets, Powerpoint/Slides, SQL, Dashboarding platforms (Tableau/Looker).

• Proficiency in Python for data analysis and automation.

We are looking for a forward‑thinking Analyst who actively embraces modern workflows. Highlight specific examples of how you have used Generative AI (e.g., LLMs, prompt engineering) to optimise and streamline data preparation. Please include examples in your CV or cover letter.

This position requires a minimum of 4 days per week in the office. We value in‑office collaboration, which is essential for talent development and strong working relationships.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.