Principal Designer, AI Centre

Job Category

Sales

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Are you excited by the potential of AI to change how people think, learn and engage? Do you have a passion for creating experiences that feel intuitive, polished and memorable? Can you combine strong visual design, UI/UX thinking and storytelling to make complex ideas easier to understand? Do you care about the detail of how an experience looks, feels and flows?

Do you want to help shape one of Salesforce's most distinctive AI customer environments? If you answered yes to all these questions, then consider this unique role at one of the world's most trusted and innovative technology companies. In this design-led role, you'll help shape the AI Centre visitor experience, creating the visual systems, digital interactions and reusable assets that bring the Centre to life.

The UKI AI Centre is a purpose-built environment designed to help customers experience, understand and apply AI in a meaningful way. It brings together immersive storytelling, interactive activations, digital experiences and high-impact moments that make the potential of trusted enterprise AI tangible.

We are a specialist team within pre-sales, focused on inspiring, exciting and educating customers through experiences that go beyond a traditional meeting, presentation or demo. The Centre is designed to help visitors explore what AI can mean for their business, understand how Salesforce can help them move forward, and engage with technology in a way that feels practical, memorable and human.

We create reusable experiences, assets and activations that support customer conversations m digital interfaces and interactive journeys to visual storytelling and physical experience moments, our role is to make the AI Centre feel joined-up, engaging and distinctive.

We are looking for a senior experience designer with a passion for creating memorable, intuitive and well-crafted visitor experiences. In this role, you'll help shape how visitors see, feel, navigate and interact with the AI Centre. You'll work across spatial, digital and visual elements, creating an experience system that makes AI feel clear, relevant and engaging.

You’ll design visitor-facing experiences that can be used across a wide range of AI Centre visits. This includes interactive digital activations, touchscreen experiences, visual storytelling assets, environmental moments, navigation concepts and the look and feel of the Centre's digital interfaces.

Working as part of the AI Centre team, you'll partner across experience strategy, engagement strategy, engineering and programme leadership to turn ideas into polished, reusable experiences. You'll bring structure to ambiguity, translate complex AI concepts into clear interactions, and ensure that every visitor-facing asset feels purposeful, consistent and carefully considered.

While this is not primarily a developer/coder role, you will need to be comfortable working closely with engineers and technical specialists to turn design concepts into working digital and interactive experiences.

This is a fast-paced, creative role where design thinking meets practical execution. The goal is to continually raise the standard of the Centre experience, creating a visitor journey that feels as considered, memorable and well-executed as the best executive briefing centres, innovation spaces, flagship retail and exhibition environments. Every experience should help us inspire, excite and educate visitors through thoughtful design, clear storytelling and high-quality execution.

You want to make a difference by designing experiences that help people see, understand and engage with AI in new ways. You care deeply about how an experience looks, feels and flows, and you know how to turn complex ideas into clear, useful and memorable moments.

You definitely are a...

• Experience Designer: You think end-to-end, considering how visitors move through a space, interact with content and connect with the story being told.
• Visual Storyteller: You use design, layout, hierarchy, motion, imagery and tone to make complex ideas feel clear and engaging.
• UI/UX Thinker: You understand how to design digital interfaces, interaction patterns and user journeys that feel simple, polished and purposeful.
• Creative Problem Solver: You can turn ambiguity into structure, bringing fresh ideas and practical solutions to design…