Digital Marketing Executive

About the Role

In a competitive market, our marketing team is central to shaping our brand, telling our story, and driving growth through creative, data-driven campaigns.

Reporting to the Global Director of Marketing and Communications, the Digital Marketing Manager will lead impactful digital marketing strategies and content development, strengthening brand visibility through creative initiatives and driving meaningful engagement across digital channels.

ROLE REQUIREMENTS

• Develop and implement digital marketing strategies aligned with business objectives.
• Lead and optimise our digital presence across the website, email, search, and social platforms.
• Plan and deliver integrated, digital-first campaigns across SEO, email, content, and social media.
• Oversee multi-channel campaign execution, ensuring consistency of message and brand.
• Support the creation of digital content, email campaigns, and marketing assets.

• Create and oversee compelling digital content, including landing pages, blogs, web copy, newsletters, and campaign assets.
• Lead the video strategy to strengthen storytelling across projects, thought leadership, and key campaigns.
• Support the development of digital content such as blog posts, videos, virtual tours, and case studies, tailored to architectural audiences.
• Ensure content is accessible, technically sound, SEO-optimised, and aligned with campaign objectives.

• Manage website updates, enhancing user experience (UX) and SEO performance where possible.
• Manage and maintain content across the brand website, ensuring accuracy and consistency.
• Implement SEO best practices and provide guidance to internal teams.
• Monitor website performance and provide clear insights on traffic, engagement, and conversion.

• Develop and deliver a social media strategy that builds engagement, grows reach, and supports brand positioning.
• Manage the monthly social media calendar across all channels, ensuring content is aligned, engaging, and on-brand.
• Oversee the creation of platform-specific multimedia content.
• Monitor engagement, respond to queries, and analyse performance metrics.
• Set KPIs and use insights to drive continuous improvement.
• Stay ahead of emerging platforms, tools, and trends.

• Deliver email marketing strategy, optimising where needed.
• Strengthen data and segmentation approaches to effectively target key audiences.
• Own best practice for email platforms, templates, and automation.
• Ensure GDPR compliance, accessibility standards, and digital governance are met.

• Track and report on performance using analytics tools.
• Translate data into actionable insights to improve campaign effectiveness.
• Explore and implement AI and emerging digital tools to improve efficiency, personalisation, and insight.

• Help to manage brochure and digital collateral content, including project pages and team profiles.
• Work with the design team to analyse and optimise the effectiveness of brochures and branded assets across digital and print.
• Ensure consistency of brand identity across all digital touchpoints.

Must have the right to work in the UK

• Degree in related field:
  Marketing, Communications, Business, etc.
• 4+ years’ experience in a digital marketing or performance-focused role, within B2B.
• Strong website and CMS management experience. SEO, CRO, and content optimisation expertise.
• Excellent copywriting and digital content creation skills.
• Experience using AI tools for content, analysis, or marketing optimisation.
• Strong analytical skills with confidence using data to drive decisions.
• Excellent knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom).
• Good knowledge of Microsoft Office (Word, Excel, Outlook).
• Proactive, organised, and able to manage multiple priorities.
• Able to work independently and collaboratively.
• Curious about emerging digital, social, and AI trends.
• Excellent project management and stakeholder management skills.
• Strong written and verbal English.

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