Senior Content Designer, Ads

Senior Content Designer (Ads) - Hybrid

This is a brilliant opportunity for a Senior Content Designer to join our award‑winning CX team and help shape the future of advertising ’ll be working on a suite of advertising products that power how brands connect with over 100 million travellers each month, including Skyscanner’s Advertising Manager and traveller‑facing ad experiences across web and app.

You’ll move between crafting UI content, shaping high‑quality outputs in complex flows, and defining the underlying systems that generate them—from prompts and schemas to evaluation and optimisation loops. You’ll play a key role in shaping AI‑native content systems and help move us from manual content creation to scalable, quality‑focused systems.

• Craft clear, effective UX content for complex B2B tools used by advertisers, marketers, and internal teams
• Design and scale content systems that support reusable, modular ad content across different contexts and audiences
• Define content structures, taxonomies, and modular frameworks that enable scalable, reusable content
• Shape how advertising content is created, structured, and delivered across backend systems and frontend experiences
• Shape end‑to‑end content pipelines (generation → validation → delivery → optimisation)
• Collaborate closely with Product Designers, Researchers, Data Scientists, Engineers, and Commercial teams to solve complex problems
• Balance traveller needs with advertiser and business goals, ensuring content is useful, relevant, and trustworthy
• Contribute to experimentation, defining content hypotheses, supporting A/B tests, and using data to iterate
• Bring clarity to complex workflows, data‑heavy interfaces, and technical systems through strong content thinking
• Contribute to evolving our content design systems, patterns, and standards—especially in areas with repeated or scalable patterns
• Evolve content design systems, patterns, and standards for AI‑native environments

• Experienced in content design: As a Content Designer, UX Writer, or Conversation Designer in a digital product environment.
• A systems thinker: You naturally think beyond screens and flows, considering inputs, outputs, rules, and feedback loops, not just the final sentence on the page.
• Comfortable with structured content: You’ve designed or worked with modular content systems, reusable patterns, or structured content models that support scale.
• Experience with AI‑powered experiences: You’ve had exposure to AI‑generated content systems, prompts, or pipelines.
• Confident across different audiences: You can move between specialist B2B tools and consumer‑facing experiences, understanding what each audience needs and why.
• Strategic and data‑informed: You connect content decisions to user outcomes and business performance, using research, experimentation, and data to guide your thinking.
• Collaborative and clear: You’re great at working across disciplines, explaining complex ideas simply, and influencing others with sound rationale rather than volume.

We’re proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all. We’re committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, please let your recruiter know. If you’d like more information on any of our policies, such as hybrid working or parental leave, our recruitment team can provide more information.