Loyalty & CRM Director - Europe

Location: Greater London

## Loyalty & CRM Director - Europe Apply locations:
London, United Kingdom time type:
Full time posted on:
Posted Todayjob requisition :
R-0152321

Calling all originals:
At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.

** About the Job
** Reporting to the VP Ecommerce Europe, this role leads the evolution of Levi’s Red Tab loyalty programme and customer engagement across Europe. You will define and scale CRM and lifecycle capabilities, driving customer lifetime value, retention, and brand connection across digital and retail touchpoints.

Sitting within the Ecommerce organisation, you will play a key role in shaping how Levi’s builds direct, meaningful relationships with consumers across the region.
** Red Tab Loyalty Strategy & Programme Evolution
*** Define and lead the strategy and roadmap for the Red Tab loyalty programme, positioning it as a core driver of engagement, retention, and EU ecommerce growth
* Evolve Red Tab beyond transactional rewards to deliver differentiated, brand-led experiences
* Drive member acquisition, engagement, and repeat spend through clear value propositions
* Embed Red Tab across ecommerce, retail, and omnichannel journeys
* Partner cross-functionally to leverage Red Tab across key trade moments
** CRM & Lifecycle Marketing
*** Own the end-to-end CRM and lifecycle strategy across owned channels (email, app, SMS, push)
* Design lifecycle frameworks driving acquisition, conversion, retention, and reactivation
* Lead segmentation, personalisation, and channel strategy
* Develop testing and optimisation strategies
** Customer Data & Personalisation
*** Define strategy for customer data, identity, and first-party data growth
* Enhance CDP capabilities and segmentation through cross-functional collaboration
* Translate customer insights into actionable strategies
* Champion a data-driven, privacy-first approach
** Clienteling & Omnichannel Engagement
*** Develop a European clienteling strategy
* Enable retail teams with customer data and tools
* Ensure CRM and Red Tab integration across channels
** Analytics, Performance & Measurement
*** Define KPIs including membership growth, retention, CLV and revenue contribution
* Build performance frameworks and dashboards
* Drive continuous optimisation
** Leadership & Cross-Functional Collaboration
*** Lead and develop CRM and loyalty teams
* Partner across Ecommerce, Marketing, Retail, Analytics, and Technology
* Influence senior leadership on customer strategy
* Drive cross-functional readiness for campaigns
** About You
*** Deep experience in CRM, loyalty, or customer strategy within large, complex retail or consumer organisations
* Proven track record of defining and scaling loyalty programmes across multiple markets, delivering measurable commercial impact
* Deep expertise in lifecycle marketing and customer engagement across owned channels
* Strong understanding of customer data, segmentation, and CRM/marketing technology ecosystems
* Experience operating in omnichannel environments, connecting digital and retail customer journeys
* Highly analytical, with the ability to translate data and insight into clear strategic direction
* Demonstrated leadership experience, with a track record of influencing senior stakeholders and driving cross-functional alignment across international teams
* Experience leading and developing teams, building capability and setting direction across CRM and loyalty functions

This is a
** hybrid
* * position based at our
** London, Great Marlborough Street office**. You will be expected to be in the office three days per week, though time in the office may vary depending on business needs.

The expected starting salary range for this role is **£81,500 - £108,700 per year**. The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and our needs. Salary ranges may vary by location and currency.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.

Read more about our benefits here.
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