Digital Analyst

Digital Analyst - 12 Month FTC

Location: London

Advertising Salary: £Competitive + Bonus + Benefits

Contract Type: Fixed Term

Function: Digital & Data

Team – Marketing and Digital Analytics

Working Pattern – Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!

• Strong expertise in designing, implementing and governing robust tracking frameworks using Google Tag Manager
• Clear track record of turning data into clear, actionable recommendations that drive business decisions
• Excellent data visualisation skills

As a Digital Analyst at Vitality, you’ll be the go-to expert for insights across our UK digital estate, including the  website, online quote and buy journeys, tools, web forms, and logged‑in platforms. This is a 12‑month fixed‑term contract role. You’ll work closely with product teams to deliver actionable insights that inform development roadmaps and optimisation initiatives, helping to create digital experiences that are intuitive, valuable for customers, and aligned with commercial goals.

This role is key in ensuring our digital journeys meet both user needs and business objectives.

• Working across multiple data sets to support digital product development and marketing colleagues with analysis and liaising with stakeholders across the wider business
• Understanding product opportunities, problems, and potential experiment ideas
• Providing actionable insights and recommendations, to help support prioritisation decisions for improvements or further testing / analysis
• Proactively identify data issues, collaborating with the analytics, technical and technology teams to troubleshoot and solve problems in site tagging, implementation and data quality
• Maintenance of the Google Tag Manager and Google Analytics 360 account
• Reporting, visualising and presenting data to help with data‑driven decisions

• Strong skills with Google Analytics 4
• Hands‑on experience of managing tags, triggers and custom variables in Google Tag Manager and working with data layers
• Have experience communicating findings and recommendations in a clear and effective manner using visual reporting tools and dashboards – preferably Looker Studio and Power BI
• Evidence of a proactive approach to self‑improvement and learning
• Excellent attention to detail and problem‑solving skills
• Good organisational skills to be able to collaborate across multiple product development teams and prioritise tasks according to business importance and sprint deadlines

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12% – We will match your contributions up to 6% of your salary
• Our award‑winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

We welcome applications from individuals of all backgrounds, experiences, and perspectives.