Senior Insights Analyst

Role Summary

The Senior Insight Analyst is accountable for delivering advanced, sector-aligned analytics that deepen understanding of customer behaviour, media effectiveness, and revenue performance.

Operating with minimal oversight, this role interprets complex behavioural and performance drivers, connects multiple datasets, and translates analysis into clear commercial recommendations. In addition to delivering insight, the Senior Insight Analyst defines and improves analytical approaches, ensuring scalable and consistent methodology across the team.

• Lead deep analysis of customer engagement, transaction behaviour, retention, and response to media and loyalty activity.
• Diagnose underlying drivers of performance trends and campaign outcomes, moving beyond surface-level reporting.
• Identify behavioural and commercial optimisation opportunities within the sector.
• Connect customer, media, and revenue datasets to form integrated insight narratives.

• Lead complex analytics delivery for retailers within the assigned sector.
• Deliver decision-ready outputs for commercial and retailer discussions.
• Apply and refine established measurement frameworks to suit complex retailer scenarios.
• Escalate material risks or performance concerns with clarity and evidence.

• Interpret media performance and investment effectiveness within the sector.
• Provide commercially grounded recommendations on performance optimisation.
• Support performance marketing conversations with robust, data-led recommendations.
• Contribute to revenue performance interpretation and scenario discussions where required.

• Define advanced methodologies that can be reused by the wider team.
• Identify recurring analysis suitable for standardisation.
• Improve efficiency and consistency of sector analytics outputs.
• Act as a quality checkpoint for more junior analysts.

• Present analytical findings confidently in commercial forums.
• Create sector insight narratives and thought leadership pieces.
• Act as a trusted analytical partner within the sector.
• Act as a mentor to Insight Analysts, supporting quality and development.

• Delivers analytically rigorous, commercially relevant insight with minimal oversight.
• Demonstrates deep understanding of customer behaviour within the sector.
• Influences commercial decisions through clear recommendations.
• Contributes scalable analytical frameworks that elevate team capability.
• Acts as a trusted analytical partner within the sector.

• 4–6 years’ experience in analytics, commercial insights, or customer data roles.
• Proven experience analysing customer, retail, loyalty, or media performance data.

• Strong SQL capability and confidence interrogating large datasets.
• Advanced Excel and experience using BI tools (e.g. Tableau, Power BI, Looker).
• Comfortable working across integrated datasets and performance frameworks.

• Strong diagnostic and critical thinking skills.
• Ability to connect behavioural insight to commercial impact.
• Commercially confident and solution-oriented.
• Comfortable influencing stakeholders with evidence-led recommendations.
• Operates independently with strong ownership.
• Balances rigour with commercial pragmatism.
• Actively develops others and raises team standards.

• Opportunity to work on high-impact analytical challenges with major brands.
• Professional development, training, and mentoring opportunities.
• Competitive salary and benefits package:
• Company holiday: 3 additional days off between Christmas & New Years
• Ability to buy and sell holiday days as well as the ability to bank days (tenure dependant)
• Flexible working options: we are operating a hybrid working model with 3 days a week from the office
• Pension:
  Hargreaves Lansdown up to 6% matched contribution
• Generous family friendly cover
• Income protection
• Critical illness cover
• Life insurance cover
• Optical cover
• Yulife app for access to employee wellbeing and discounts
• Perks at Work, cashback/discount shopping site
• Salary sacrifice program which includes cycle to work scheme, electric car scheme and season ticket loans
• Company events i.e. Christmas party, all-company event and other social/hosted events during the year