CRM Manager

Our client, a global bank, are currently looking for a CRM manager to join their team on a 6 month contract (Inside IR35). You'll be running campaigns for both acquisition and Loyalty for their D2C savings product.

Please note this role is based onsite in London (full time in the office).

• Develop and deliver CRM and email marketing strategies that drive engagement, retention and conversion across the customer Lifecyle
• Manage end‑to‑end email campaigns, including segmentation, personalisation, A/B testing, deployment and performance analysis
• Oversee CRM platform operations, ensuring data accuracy, audience hygiene and regulatory compliance
• Partner with teams across research, product, legal and compliance to ensure CRM activity aligns with business goals and industry standards
• Create and refine customer segmentation models and personalisation frameworks to deliver relevant, targeted communications
• Build and optimise automated customer journeys and triggered programmes based on customer behaviour and lifecycle stages
• Monitor, analyse and report on CRM and email performance, providing insights to improve results and customer experience
• Manage relationships with external agencies and technology partners to maintain best‑in‑class CRM execution

• Minimum 5–7 years’ experience in CRM, email marketing or marketing automation, ideally within financial services or another regulated sector
• Strong hands‑on experience with enterprise‑level CRM platforms (e.g., Adobe Campaign, Braze or similar)
• Solid analytical skills, including segmentation, data interpretation and performance reporting
• Proven ability to build and optimise automated journeys and triggered email programmes
• Experience managing deliverability, list hygiene and compliance with data protection regulations
• A track record of improving CRM performance through A/B testing, personalisation and continuous optimisation
• Proficiency in HTML for email template creation and troubleshooting
• Strong project management skills with the ability to juggle multiple campaigns and stakeholders
• Experience collaborating with data teams to leverage insights and enhance targeting