Programmatic Sales Lead

Programmatic Sales Lead

Location

London

Business Area

News and Media

#

Bloomberg LP has built a significant Media business spanning television, digital, magazine, radio and live event platforms across the globe. In the midst of a historic time in the Media industry, Bloomberg Media is growing its global footprint and reach through new innovations from Originals to New Economy.

We work hard, and we work fast - while keeping up the quality and accuracy we're known for. It's what keeps us inventing and reinventing, all the time. "Our culture is wide open, just like our spaces." We bring out the best in each other. And through our countless volunteer projects, we help bring out the best in the communities around us, too.

You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.

We are seeking a motivated Programmatic Sales Manager to manage relationships with agency trading desks, holding company investment teams and client in-house teams across EMEA. You will work closely with sales, ad operations and data teams to ensure campaigns are positioned for long-term growth and success. This role reports to the Global Head of Programmatic Sales, based in London.

This role focuses on the continued growth of the EMEA Programmatic Market, driving revenue across Bloomberg Media’s premium programmatic offering. You will support the strategy set by the Global Programmatic team while proactively building pipeline and developing new revenue opportunities across the region.

This role carries direct revenue targets and is responsible for driving programmatic revenue growth with agency and advertiser partners across EMEA, activating demand for Bloomberg Media’s global inventory through programmatic channels.

• Revenue & Growth:
  Meet programmatic targets by managing a robust pipeline and converting opportunities into long-term partnerships.
• Agency Relations:
  Build and maintain deep relationships with trading teams at major agency holding companies and independents across EMEA.
• Strategic Positioning:
  Promote Bloomberg as a premium supply partner, influencing agency buying strategies to prioritize Bloomberg’s high-value inventory.
• Internal
  
  Collaboration:
  
  Act as the programmatic lead, partnering with direct sales teams to scale revenue and drive adoption across key accounts.
• Deal Optimization:
  Focus on scaling Programmatic Guaranteed (PG), PMPs, and Preferred Deals across display, video, CTV, and contextual environments.
• Demand Generation:
  Identify existing bidders and transition them into higher-value strategies while unlocking new demand through data and audience capabilities.
• Lifecycle Management:
  Own the full sales process, from initial presentation and proposal to deal closure, campaign launch, and renewal.
• Performance & Expertise:
  Work with AdOps and Yield teams to optimize performance, using data insights to drive upsells and acting as an internal subject-matter expert.

• Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs and agency trading desks
• Experience working with programmatic teams at major agency holding companies (e.g. WPP, Omnicom, Publicis, Dentsu, IPG)
• Proven track record of delivering revenue growth in digital or programmatic advertising environments
• Experience selling video, audience and data-led programmatic solutions
• Strong analytical, communication and relationship-building skills
• Strong collaboration skills with the ability to work cross-functionally with direct sales, ad operations, yield and data teams to drive programmatic growth
• Ability to manage multiple client relationships while maintaining a healthy sales pipeline

Apply if you think we're a good match. We'll get in touch to let you know what the next steps are, but in the meantime feel free to have a look at this:

Life at Bloomberg is many things, but it’s never dull. We're a truly global business with a truly diverse workforce. We pride ourselves on being open, inclusive and collaborative, and provide a work environment that inspires our employees to be their best. We offer competitive compensation,…