MarTech and App Growth Lead

Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world’s leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan.

This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology.

At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category‑leading destination for every fashion shopper.

This role sits at the heart of how we scale app growth. You’ll help ensure we are not only investing in the right growth opportunities, but also building the measurement and martech foundations needed to make better decisions over time.

You’ll be joining a team that values clarity, rigour and commercial impact, and you’ll play a key role in shaping how app growth operates across the business.

• Own the app acquisition strategy across key paid growth channels, including Meta, Apple Search Ads and Google App Campaigns / UAC
• Identify opportunities to improve performance across channel mix, audiences, creative, bidding, funnel performance and budget allocation
• Lead app marketing measurement and attribution, ensuring we have a clear and trusted view of performance across installs, CAC, ROAS, retention, cohort quality and downstream conversion behaviour
• Own and evolve our MMP and app measurement setup, including attribution settings, partner integrations, event mapping, validation and data hygiene
• Partner closely with Product, Engineering, Data and Analytics teams to improve app tracking, event quality, funnel visibility and reporting foundations
• Translate complex measurement and technical issues into clear commercial implications and actionable recommendations
• Build and maintain a structured experimentation roadmap across acquisition, creative, audience strategy, app funnel performance and incrementality
• Set a high bar for app performance reporting, ensuring insights are clear, decision‑useful and focused on what matters most
• Establish scalable ways of working for app marketing, including stronger frameworks for testing, reporting, prioritisation and performance management

• Strong experience in app performance marketing, app growth, mobile measurement, martech, or a role spanning these areas
• Hands‑on experience across key app acquisition channels, particularly Meta Ads Manager, Apple Search Ads and Google App Campaigns / UAC
• Strong understanding of mobile attribution and privacy‑related app measurement challenges, including ATT, SKAN and post‑IDFA limitations
• Experience using and/or owning MMPs such as Apps Flyer, Adjust or Branch, including attribution setup, event mapping and partner integrations
• Strong analytical skills and commercial experience, with the ability to connect measurement quality to channel strategy, budget allocation and business outcomes
• Ability to interpret app performance beyond surface metrics, and clearly explain what is happening, why it is happening, how confident we are in the data, and what should happen next
• Experience working cross‑functionally with Product, Engineering, Analytics and Data teams to improve tracking, reporting and measurement quality
• Confidence using reporting tools such as Looker and Excel
• Strong attention to detail, sound judgement and a structured approach to diagnosing issues and driving solutions
• Clear communication skills, including the ability to explain technical concepts to non‑technical stakeholders
• Experience building or improving testing frameworks, reporting standards, measurement approaches or app…